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A+ vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular A+ vs No7 products

Questions and answers

A+ or No7: which is better?

No7 is better than A+ for mature and dry skin, as Lovi rates several No7 products as High or Superior for those skin types compared to Average fit levels across the A+ range. No7 also features key anti-aging and brightening ingredients like retinol and vitamin C, which help stimulate collagen accumulation and reduce pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between A+ and No7?

No7 offers multiple products on this page with a Superior fit for mature skin, whereas A+ has a single moisturizer with an Average fit across all skin types. No7 includes key ingredients like vitamin C and retinol, which helps reduce signs of aging and improves skin texture.

The Journal of Investigative Dermatology, 2000Journal of Cosmetic Dermatology, 2020

A+ or No7: which moisturizer is better?

No7 offers moisturizers with Superior Lovi fit levels for mature skin, whereas A+ provides only Average fits across skin types for its moisturizer on this page.

Which is more affordable, A+ or No7?

This page does not provide pricing information for either A+ or No7, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, A+ or No7?

No7 offers multiple products on this page with a High Lovi fit level for acne-prone skin, such as Restore & Renew Serum, whereas A+ products on this page have only an Average fit for acne-prone skin.

Which brand offers products with no fragrance across all its items listed on the page?

A+ offers products with no fragrance across all its items listed on the page. No7 includes fragrance in some of its items.

What specific skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and dry sensitive skin best.

Which No7 products explicitly contain fragrance according to the page details?

According to the page details, the No7 products that explicitly contain fragrance are the Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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