Beauty of Joseon vs Neutrogena
Beauty of Joseon and Neutrogena are two distinct skincare lines offering targeted daily care through dedicated formulations. The former is a Korean brand known for serums, masks, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. The latter is an American brand celebrated for reliable moisturizers, sunscreens, and cleansers crafted with glycerin, hyaluronic acid, and dimethicone, which suit mature and combination skin best. While both rely on core hydrators like glycerin and hyaluronic acid, they differ in their heritage, founding eras, and specific botanical or clinical approaches to individual skin concerns.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com
This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Neutrogena products
People Say
Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
- “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
Unique or pleasant texture Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
Deep hydration and moisturization Often MentionedMostly Mentioned
- “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
- “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
- “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Softening and smoothing skin Sometimes NotedOften Mentioned
- “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
- “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
No white cast and good under makeup Rarely NotedSometimes Noted
- “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
- “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
- “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
- “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
Effective makeup removal Sometimes NotedRarely Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
Scent issues and fragrance dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
- “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
Breakouts and skin irritation Often MentionedSometimes Noted
- “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
- “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and value issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
Beauty of Joseon vs Neutrogena routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
CA$34.99
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
CA$18.98
-
Hydrating Toner
Alcohol-Free Toner
Morning
CA$9.97
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$18.98
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
CA$17.97
- Pre-Cleanser HYDRO BOOST WATER CREAM Evening · Once a week
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
CA$29.47
-
Nourishing Mask
Hydro Boost Hydrating Hydrogel Mask
Once a week
CA$5.79
Buy Beauty of Joseon routine · CA$154.90 · 88% fit
Buy Neutrogena routine · CA$95.37 · 75% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Neutrogena routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
CA$18.98
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
CA$9.97
-
Moisturizer
Hydro Boost+ Niacinamide Serum
Morning · Evening · Once a week
CA$23.97
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
CA$17.97
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
CA$15.57
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
CA$29.47
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Beauty of Joseon routine · CA$200.29 · 81% fit
Buy Neutrogena routine · CA$269.33 · 77% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Neutrogena routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
CA$25.54
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
CA$18.98
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
CA$9.97
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$18.98
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
CA$17.97
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
CA$15.57
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
CA$29.47
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy Beauty of Joseon routine · CA$177.86 · 82% fit
Buy Neutrogena routine · CA$222.43 · 81% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Neutrogena: which is better?
Beauty of Joseon is better for sensitive skin, achieving a High Lovi fit compared to Neutrogena's Average fit. Both brands perform equally well for dry skin, oily skin, combination skin, acne-prone skin, mature skin, skin with dark spots, and oily acne-prone skin with High routine fits. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, making it a key ingredient across the products on this page.
What is the difference between Beauty of Joseon and Neutrogena?
Beauty of Joseon fits sensitive skin and dry sensitive skin at a High level, while Neutrogena fits both at an Average level. Additionally, every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas four products on the Neutrogena page contain fragrance.
Beauty of Joseon or Neutrogena for dry skin?
Both Beauty of Joseon and Neutrogena fit dry skin with a High routine fit level. Beauty of Joseon is best for dry skin and dry sensitive skin, while Neutrogena offers deep hydration and moisturization.
Beauty of Joseon or Neutrogena: which cleanser is better?
Both brands offer cleansers that fit sensitive skin at a high level. However, Beauty of Joseon cleansing products feature fragrance-free formulas across the products on this page.
Which is more affordable, Beauty of Joseon or Neutrogena?
The provided page facts and reviews do not contain information regarding the pricing or affordability of Beauty of Joseon and Neutrogena.
Between Beauty of Joseon and Neutrogena, which brand performs better for sensitive skin and dry sensitive skin?
Beauty of Joseon performs better than Neutrogena for both sensitive skin and dry sensitive skin, achieving a High routine fit level for both compared to Neutrogena's Average fit. Every product on the Beauty of Joseon page lists no fragrance, helping to provide gentle and non-irritating formulas.
How do the fragrance ingredients and scent issues compare between Beauty of Joseon and Neutrogena products?
Beauty of Joseon and Neutrogena are equal for gentle and fragrance-free formulas and scent issues. Every Beauty of Joseon product on this page lists no fragrance in its ingredients, while 35 of 39 Neutrogena products on this page list no fragrance.
Which brand has more products rated as superior for makeup removal or specific skin types like dark spots?
Beauty of Joseon has more products on this page rated as superior for specific skin types, including dry skin, sensitive skin, and skin with dark spots. Its Ginseng Cleansing Oil and Radiance Cleansing Balm also achieve a superior fit for makeup removal on dry skin.
Beauty of Joseon or Neutrogena for oily skin?
Both Beauty of Joseon and Neutrogena fit oily skin well, as the routine fit for oily skin is High for both brands on the products on this page. Reviewers note that Neutrogena offers deep hydration and moisturization and lightweight and non-greasy moisturizers, while Beauty of Joseon provides pore and oil control.
Beauty of Joseon or Neutrogena: which moisturizer is better?
Both Beauty of Joseon and Neutrogena offer strong moisturizer options with an equal routine fit for dry skin, oily skin, combination skin, acne-prone skin, mature skin, skin with dark spots, and oily acne-prone skin. Beauty of Joseon fits sensitive and dry sensitive skin at a High level, whereas Neutrogena fits both at an Average level.
Beauty of Joseon or Neutrogena for sensitive skin?
Beauty of Joseon is a better fit for sensitive skin, achieving a High Lovi fit level compared to Neutrogena's Average level. Every product on the Beauty of Joseon page lists no fragrance, helping to avoid irritation.
Beauty of Joseon or Neutrogena: which sunscreen is better?
Both Beauty of Joseon and Neutrogena offer strong sunscreen options on this page, with Beauty of Joseon fitting sensitive skin at a High level and Neutrogena fitting sensitive skin at a Superior level for products like Ultra Sheer Dry-Touch Sunscreen.
Beauty of Joseon or Neutrogena for acne-prone skin?
Both Beauty of Joseon and Neutrogena have a high routine fit for acne-prone skin on the products on this page. Reviewers note that Neutrogena offers acne-safe and gentle moisturizers, while Beauty of Joseon products on this page contain key ingredients like niacinamide, which may help control skin pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Evaluation of moisturizing and irritation potential of sacha inchi oil
Solid lipid nanoparticles bearing oxybenzone: in-vitro and in-vivo evaluation
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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