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MISSHA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

MISSHA is a Korean skincare brand founded in 2000 and owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

MISSHA is loved for its thoughtful formulations spanning serums, cleansers, moisturizers, sunscreens, and more, which harmonize potent ingredients with gentle care. Its products suit dry skin and dry sensitive skin best, providing comforting relief and steady moisture. For specific concerns, the brand offers standout solutions such as the Vita C Plus Spot Correcting & Firming Ampoule for acne-prone skin, the Ultra Hyalon Cleansing Cream for skin with dark spots, and the Super Aqua Ultra Hyalron Cleansing Foam for mature skin. Through these carefully crafted items, its offerings help maintain a balanced and nourished complexion.

This page covers some of the most popular MISSHA products; for the whole MISSHA range, with a fit score for every product, use the Lovi app.

Other MISSHA products

People Say

★4.6Overall rating based on 21.1k+ reviews

Reviewers most often praise MISSHA for deep hydration, brightening effects, and effective cleansing. The most common complaints are skin irritation and a drying or stripping formula.

Highlights

  • Deep cleansing cleansers Mostly Mentioned
    • “squeaky clean feeling — Vita C Plus Clear Complexion Foaming Cleanser”
    • “removes light makeup well — Super Aqua Ultra Hyalron Cleansing Foam”
  • Fast-absorbing serums Mostly Mentioned
    • “absorbs pretty quickly — Time Revolution Night Repair Ampoule 5X”
    • “absorbs quickly without leaving skin feeling too sticky — Vita C Plus Spot Correcting & Firming Ampoule”
  • Unpleasant scent Often Mentioned
    • “smell is a bit strong — Time Revolution Night Repair Ampoule 5X”
    • “smells like perfume — All Around Safe Block Soft Finish Sun Milk”
    • “yeasty smell — Time Revolution The First Treatment Essence”
  • Can be drying Sometimes Noted
    • “clings to dry patches — All Around Safe Block Soft Finish Sun Milk”
    • “too stripping in winter — Super Aqua Ultra Hyalron Cleansing Foam”
    • “skin felt tight — Vita C Plus Clear Complexion Foaming Cleanser”

Sources: lovi.care, yesstyle.com, sokoglam.com, influenster.com, iherb.com, reddit.com, and more

Questions and answers

Is MISSHA good for oily skin?

Yes, MISSHA is a great choice for oily skin. Lovi rates the MISSHA-focused routine Superior for oily skin, and the MISSHA products on this page list no fragrance.

Is MISSHA worth it?

MISSHA is worth it because Lovi rates the brand-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers often mention that the cleansers clean deeply and the serums absorb fast, though some note an unpleasant scent. Every MISSHA product on this page also lists no fragrance in its ingredients.

What are MISSHA's best products?

MISSHA's best products depend on the skin type, with Lovi rating the Vita C Plus Spot Correcting & Firming Ampoule and Ultra Hyalon Cleansing Cream as Superior for dry skin. Reviewers most often mention the deep cleansing power of the cleansers and the fast-absorbing serums.

Which MISSHA moisturizer is best for dry skin?

Lovi rates Time Revolution The First Treatment Essence High for dry skin.

Does MISSHA cause breakouts?

MISSHA is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The MISSHA products on this page list no fragrance, helping calm the skin.

Is MISSHA fragrance-free?

Yes, every product from the MISSHA products on this page lists no fragrance in its ingredients. Reviewers often mention an unpleasant scent despite this, which may come from other ingredients in the formulas.

What are the key ingredients in MISSHA products?

MISSHA uses ingredients like niacinamide and sodium hyaluronate across its formulas to help brighten skin and keep it hydrated. Niacinamide helps reduce skin pigmentation, while sodium hyaluronate supports skin quality and moisture.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

How do I build a MISSHA skincare routine?

To build a MISSHA skincare routine for dry skin, start your morning with Super Aqua Ultra Hyalron Cleansing Foam, follow with Supple Preparation Unscented Toner, apply Time Revolution The First Treatment Essence as a moisturizer, and finish with Piedmont Waterfull Mild Sunscreen. In the evening, use Ultra Hyalon Cleansing Cream as a pre-cleanser before repeating the cleanser, essence, and moisturizer steps. Once a week, add Vita Essential Mask to your evening routine after cleansing and before the essence.

Where can I buy MISSHA, and how much does it cost?

MISSHA can be bought on this Lovi page with prices in Canadian stores ranging from CA$17.34 to CA$42.99, and most products costing between CA$17.99 and CA$38.99.

What are good alternatives to MISSHA?

Good alternatives to MISSHA include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the MISSHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

MISSHA vs SKIN1004: which is better?

MISSHA and SKIN1004 both suit various skin needs, with Lovi rating the MISSHA-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the SKIN1004-focused routine as Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.

Who owns MISSHA, and where is it from?

MISSHA is a Korean brand founded in 2000, owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

Is MISSHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MISSHA as cruelty-free.

Is MISSHA good for dry skin?

Yes, MISSHA is a great fit for dry skin, as Lovi rates the MISSHA-focused routine Superior for dry skin. The MISSHA products on this page list no fragrance in their ingredients, which helps keep dry skin calm.

Which MISSHA cleanser is best for oily skin?

The Super Aqua Ultra Hyalron Cleansing Foam is the best choice among MISSHA cleansers for oily skin, alongside the Vita C Plus Clear Complexion Foaming Cleanser.

Is MISSHA good for sensitive skin?

Yes, MISSHA is a great choice because Lovi rates the brand-focused routine Superior for sensitive skin, and all the MISSHA products on this page list no fragrance in their ingredients.

Which MISSHA sunscreen is best for sensitive skin?

The MISSHA sunscreen best for sensitive skin is All Around Safe Block Soft Finish Sun Milk. Lovi rates this sunscreen High for sensitive skin.

Is MISSHA good for acne-prone skin?

Yes, MISSHA is a good choice for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the cleansers provide a deep clean, and the serums absorb quickly.

Is MISSHA good for skin with dark spots?

Yes, MISSHA is good for skin with dark spots because the MISSHA products on this page help brighten and even out skin tone. Lovi rates Time Revolution The First Treatment Essence and Vita C Plus Spot Correcting & Firming Ampoule High and Superior for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is MISSHA good for mature skin?

Yes, MISSHA is good for mature skin because Lovi rates the brand-focused routine Superior for it, and the MISSHA products on this page are rated High or Superior for mature skin. Ingredients like sodium hyaluronate and vitamin C help improve skin quality and signs of aging.

Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020

Research behind MISSHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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