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Anua vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and ISDIN are distinct skincare brands founded in 2019 and 1975, respectively, that offer thoughtfully formulated routines for diverse complexions. The Korean line specializes in moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide, while the Spanish house is celebrated for sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products. Both options suit oily acne-prone skin, with the former also favoring dry skin through ingredients like hyaluronic acid for wrinkle reduction and niacinamide for fading dark spots, and the latter favoring sensitive skin with gentle compositions. Ultimately, they differ in their heritage and precise active profiles, allowing users to select either targeted botanical hydration or meticulously engineered sun protection.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs ISDIN products

People Say

AnuaISDIN
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
  • Improves Skin Texture Often MentionedRarely Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Fades Dark Spots and Brightens Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
  • Soothing and Calming Redness Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
    • “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
  • High Price vs Volume Rarely NotedOften Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Breakouts and Acne Often MentionedNot noted
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs ISDIN routines for dry skin

Buy ISDIN routine · A$223.48 · 94% fitBuy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit

Anua vs ISDIN routines for oily skin

Buy ISDIN routine · A$440.85 · 94% fitBuy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit

Anua vs ISDIN routines for combination skin

Buy ISDIN routine · A$384.33 · 93% fitBuy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or ISDIN: which is better?

Anua is better for soothing, fading dark spots, and improving skin texture, whereas ISDIN is better for lightweight sunscreens and offers a Superior routine fit across all skin types.

What is the difference between Anua and ISDIN?

Anua and ISDIN are both known for products that fit oily acne-prone, dry, and sensitive skin well, but Anua is focused on gentle, fragrance-free formulas that help improve skin texture and fade dark spots, whereas ISDIN is recognized for its ultralight, makeup-friendly sunscreens and a higher price point. Niacinamide helps control skin pigmentation and aging, while hyaluronic acid supports skin quality and hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or ISDIN for dry skin?

For dry skin, Lovi rates ISDIN as Superior and Anua as High. ISDIN is typically chosen for its ultralight sunscreens and lightweight moisturizers, while the products on this page by Anua feature key ingredients like hyaluronic acid to help maintain moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or ISDIN: which moisturizer is better?

ISDIN offers superior moisturizer fit levels on this page, while Anua products on this page list no fragrance in their ingredients. Topical hyaluronic acid, found in the moisturizers of both brands, helps support skin hydration.

Dermatologic Therapy, 2022

Which is more affordable, Anua or ISDIN?

ISDIN reviewers often mention a high price point, while Anua has a review theme regarding high price versus volume.

How do the countries of origin and parent companies of Anua and ISDIN differ?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas ISDIN was founded in 1975 in Spain and is owned by Puig.

Which brand performs better for fading dark spots and brightening the skin?

Anua performs better for fading dark spots and brightening the skin, supported by reviewer feedback highlighting its brightening serums and the presence of ingredients like niacinamide that help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance options compare between Anua and ISDIN products?

Anua products on this page list no fragrance in their ingredients, whereas 5 of the 8 ISDIN products on this page list fragrance. Reviewers sometimes note strong fragrance issues with ISDIN, while Anua avoids added fragrance entirely.

Anua or ISDIN for oily skin?

For oily skin, both brands offer great options, as Lovi rates ISDIN as Superior and Anua as High. ISDIN stands out for its ultralight sunscreens, while Anua features lightweight toners that help manage oil and improve skin texture.

Anua or ISDIN: which sunscreen is better?

ISDIN offers superior sunscreens on this page, particularly praised by reviewers for being ultralight and makeup-friendly. Anua also provides options like the Heartleaf Silky Moisture Sun Cream, but ISDIN stands out for its high-performing sunscreen formulations across skin types.

Anua or ISDIN for sensitive skin?

Both Anua and ISDIN are great options, as Lovi rates both brands as High for sensitive skin. Anua is often praised for its gentle formulas, while ISDIN stands out for its ultralight sunscreens.

Anua or ISDIN for acne-prone skin?

Anua fits acne-prone skin with High routine levels on the products on this page, while ISDIN also fits this skin type with Superior routine levels.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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