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Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are modern skincare brands that offer diverse moisturizers, toners, serums, and cleansers. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and dry skin best, while the British brand harnesses tri-ceramide and squalane to nurture dry skin and sensitive skin. Through these distinct formulations, both lines target concerns like dark spots, blemishes, and aging differently.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

Buy BYOMA routine · A$219.85 · 95% fitBuy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit

Anua vs BYOMA routines for oily skin

Buy BYOMA routine · A$429.99 · 91% fitBuy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit

Anua vs BYOMA routines for combination skin

Buy BYOMA routine · A$366.13 · 91% fitBuy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or BYOMA: which is better?

Both brands are great choices, but BYOMA is better for gentle finishes and barrier support, while Anua stands out for improving skin texture and smoothing the skin.

What is the difference between Anua and BYOMA?

Both brands offer gentle, fragrance-free products on this page, but BYOMA is better for barrier support and non-stripping hydration, while Anua stands out for improving skin texture and brightness. Lovi rates the routine fit for BYOMA as Superior across all skin types, whereas Anua achieves a High fit level.

Anua or BYOMA for dry skin?

Both brands offer products on this page that are well-suited for dry skin, with Lovi rating Anua's routine as High and BYOMA's routine as Superior. BYOMA features deeply hydrating moisturizers and barrier-strengthening ingredients like ceramides, while Anua includes rich, calming creams and gentle toners designed to lock in moisture.

Anua or BYOMA: which cleanser is better?

Both Anua and BYOMA offer effective cleansers, but BYOMA is particularly noted for providing a gentle and non-stripping finish. Reviewers state that BYOMA delivers hydrating and non-stripping cleansers, whereas the products on this page for Anua feature options like the Heartleaf Quercetin Pore Deep Cleansing Foam.

Which is more affordable, Anua or BYOMA?

BYOMA is more affordable as it does better in reviews for providing an affordable price point and value compared to Anua.

Between Anua and BYOMA, which brand does better for improving skin texture and smoothness?

Anua does better for improving skin texture and smoothness. Reviewers on the page frequently mention that Anua improves skin texture with its serums.

Which brand has more complaints about pump functionality and packaging flaws, Anua or BYOMA?

Anua does better on pump functionality and packaging flaws, meaning BYOMA has more complaints in this area. Review themes on the page show that BYOMA has more issues with pump functionality and packaging flaws.

How do the company origins and founding years compare between Anua and BYOMA?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

Anua or BYOMA for oily skin?

Both Anua and BYOMA are great choices, as Lovi rates the routine fit for oily skin as High for Anua and Superior for BYOMA. The products on this page help provide lightweight hydration and balance without clogging pores.

Anua or BYOMA: which moisturizer is better?

Both Anua and BYOMA offer effective moisturizers on this page, with BYOMA standing out for barrier support and deep hydration while Anua delivers targeted soothing and blemish care. The products on this page help nourish the skin, though individual results may vary.

Anua or BYOMA for sensitive skin?

Both Anua and BYOMA fit sensitive skin well, as Lovi rates sensitive skin High for both brands. BYOMA stands out for sensitive skin by offering gentle and fragrance-free moisturizers, while Anua products on this page list no fragrance.

Anua or BYOMA for acne-prone skin?

Both brands offer products on this page that fit acne-prone skin well, with Lovi giving Anua a High fit and BYOMA a Superior fit for this skin type. Reviewers note that Anua helps improve skin texture and smoothness, while BYOMA is better for a non-stripping, gentle finish.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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