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Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are renowned Asian beauty houses offering thoughtfully crafted skincare lines. The Korean brand, founded in 2016, specializes in nourishing serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid to support dry and sensitive skin. Meanwhile, the Japanese house, established in 1967, is celebrated for its transformative cleansing oils and meticulous formulas that suit all skin types. While both provide gentle and effective daily care, they differ in their specific formulations and heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon is generally better because the products on this page offer High to Superior Lovi fit levels across a wide variety of skin types, whereas Shu Uemura features only a single cleansing oil with Average to Caution ratings.

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a wide variety of skincare items like cleansers, serums, and masks that fit dry and sensitive skin with High to Superior levels, while Shu Uemura only features a cleansing oil on this page which has Average to Low fit levels for most skin types. Every product listed for both brands contains no fragrance in its ingredients.

Which is more affordable, Beauty of Joseon or Shu Uemura?

The provided page facts and studies do not contain pricing or affordability information for either Beauty of Joseon or Shu Uemura.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Beauty of Joseon offers multiple products on this page that rate High or Superior for acne-prone skin, whereas the Shu Uemura cleansing oil rates Low for acne-prone skin. However, reviewers note that Beauty of Joseon can sometimes cause breakouts.

Which brand has been around longer, Beauty of Joseon or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas Beauty of Joseon was founded in South Korea in 2016.

How do the country of origin and parent companies differ between Beauty of Joseon and Shu Uemura?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. In contrast, Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

Which brand offers a wider variety of skincare products, such as sunscreens, masks, and serums, based on the page?

Based on the page, Beauty of Joseon offers a much wider variety of skincare products, including multiple cleansers, toners, serums, masks, and sunscreens, whereas Shu Uemura only lists a single cleansing oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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