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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are distinct Asian beauty labels that offer targeted daily care for diverse complexions. The Korean line, established in 2013 and recently integrated into Amorepacific Group, is beloved for its thoughtful array of serums, moisturizers, cleansers, and masks that harness hyaluronic acid, glycerin, and niacinamide to suit oily and sensitive skin best. Conversely, the Japanese house, founded in 1967 and overseen by L'Oréal S.A., is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both optimize skin comfort through gentle and effective nature, they differ as the former focuses on specialized moisture balance and irritation soothing, whereas the latter emphasizes luxurious cleansing rituals.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX is better for skincare variety on this page, offering targeted products for diverse skin types and concerns like acne and aging, whereas Shu Uemura only features a single cleansing oil. Reviewers often note that COSRX products provide lightweight absorption and deep hydration while remaining gentle and non-irritating.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of moisturizers, cleansers, and serums that fit oily, sensitive, and dry sensitive skin best, while Shu Uemura features only a single cleansing oil on this page with lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

The page does not provide pricing information to compare the affordability of COSRX and Shu Uemura.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX is more likely to help control breakouts, as the products on this page offer superior or high Lovi fit levels for acne-prone skin. In contrast, the cleansing oil from Shu Uemura receives a low fit level for acne-prone skin.

How does the country of origin differ between COSRX and Shu Uemura?

COSRX was founded in South Korea, whereas Shu Uemura originated in Japan. Both brands are now owned by major beauty conglomerates.

Which brand offers a wider variety of skincare products on this page?

COSRX offers a much wider variety of skincare products on this page, featuring numerous cleansers, serums, moisturizers, and sunscreens, whereas Shu Uemura only lists a single cleansing oil.

Which of the two brands includes fragrance in at least one of its products?

COSRX includes fragrance in at least one of its products, specifically the Vitamin E Vitalizing Sunscreen SPF 50+, while Shu Uemura lists no fragrance in any of the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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