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Some By Mi vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Shu Uemura are established Asian beauty houses rooted in distinct traditions, with the former founded in South Korea in 2016 and the latter in Japan in 1967. Some By Mi relies on targeted serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid to care for dark spots and dry sensitive skin, while Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. These offerings differ as the Korean brand specifically addresses hyperpigmentation, acne lesions, and skin aging signs, whereas the Japanese brand maintains skin comfort through gentle, effective, and balanced daily maintenance.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Some By Mi and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Shu Uemura products

Questions and answers

Some By Mi or Shu Uemura: which is better?

Some By Mi is the better choice for most shoppers on this page, as it offers a wide range of topically rated cleansers, toners, and serums designed for dry, sensitive, and acne-prone skin. Meanwhile, Shu Uemura features only a single cleansing oil with lower fit ratings across multiple skin types. Niacinamide helps reduce pigmentation in some formulas, though reviewers occasionally note drying effects.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Shu Uemura?

Some By Mi offers a wide variety of skincare products that Lovi rates as Superior or High for skin with dark spots, dry skin, and dry sensitive skin, whereas Shu Uemura features only a single cleansing oil on this page with Average to Caution ratings across those skin types. Niacinamide helps reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Some By Mi or Shu Uemura?

The page does not provide pricing information for either Some By Mi or Shu Uemura, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Some By Mi or Shu Uemura?

Some By Mi provides several treatments that help oily and acne-prone skin with High or Superior fit levels, whereas Shu Uemura only features a cleansing oil that rates as a Low fit for acne-prone skin and Caution for oily acne-prone skin. This suggests that the products on this page from Some By Mi are much less likely to cause breakouts.

How do the founding years and parent companies of Some By Mi and Shu Uemura compare?

Some By Mi was founded in South Korea in 2016 and is owned by JKL Partners, whereas Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

Which brand offers products with a Superior Lovi fit for dry sensitive skin?

Some By Mi offers products with a Superior Lovi fit for dry sensitive skin, such as the Yuja Niacin Brightening Moisture Gel Cream and Snail Truecica Miracle Repair Toner. Shu Uemura does not have any products reaching a Superior fit for this skin type on this page.

What are the main fragrance ingredients found across the products of both brands?

Neither brand features fragrance ingredients across the products on this page, as every listed item contains no fragrance in its ingredients. Reviewers note that Some By Mi products sometimes carry a strong or medicinal scent, but no specific fragrance ingredients are listed for either brand.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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