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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The products on this page from The Ordinary fit dry, dry sensitive, and sensitive skin best, while Shu Uemura offers only a cleansing oil that is rated lower for most skin types. Reviewers often mention that The Ordinary provides affordable and great value serums that help smooth texture and clear acne.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of fragrance-free serums, cleansers, and treatments that Lovi rates best for dry and sensitive skin, whereas Shu Uemura features only a single cleansing oil on this page.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and offering great value, whereas the Shu Uemura cleansing oil is not highlighted for its affordability.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The Ordinary offers several options with higher Lovi fit levels for acne-prone skin compared to Shu Uemura's single cleansing oil, which has a low fit for acne-prone skin. Using products formulated for acne-prone skin helps reduce breakouts and is unlikely to cause irritation.

Which brand has been around longer, The Ordinary or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas The Ordinary was founded in Canada in 2016.

Do either The Ordinary or Shu Uemura products contain fragrance?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Which company owns The Ordinary and Shu Uemura respectively?

The Ordinary is owned by The Estée Lauder Companies Inc., while Shu Uemura is owned by L'Oréal S.A.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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