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Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two thoughtful skincare lines offering targeted daily care through precise formulas. The Korean brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is known for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it best suited for dry and sensitive skin. Conversely, the second line is recognized for its cleansers that maintain a healthy, balanced complexion, suiting balanced to oily skin best. While both brands address specific concerns with standout products like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, the Revive Eye Serum, and the Gel de Limpeza GL-01, they differ in their primary formulations and target skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon is much better on this page, offering a wide variety of products with High and Superior Lovi fit levels for dry, sensitive, and other skin types, whereas Principia only features a single cleanser with lower fit levels. Beauty of Joseon also features key ingredients like Niacinamide and Hyaluronic acid that help reduce pigmentation and improve skin hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare products on this page with high or superior Lovi fit levels for dry, sensitive, and dry sensitive skin, whereas Principia only features a single cleanser with lower fit ratings for those skin types. Every product listed for both brands is formulated without fragrance.

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers several highly rated cleansers like the Green Plum Refreshing Cleanser, which achieves a High Lovi fit across multiple skin types including dry and sensitive skin. In contrast, the Principia Gel de Limpeza GL-01 yields average or lower fits and a caution rating for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

This page does not provide pricing information for either Beauty of Joseon or Principia.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers a wide variety of products on this page that achieve High or Superior Lovi fit levels for acne-prone skin, whereas Principia features only a single cleanser rated Low for acne-prone skin. Reviewers sometimes note that Beauty of Joseon products may cause breakouts and acne.

When were Beauty of Joseon and Principia founded and who owns them?

Beauty of Joseon was founded in 2016 in South Korea and has been owned by Goodai Global Inc. since 2019, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which brand offers a greater variety of products for dry skin according to the Lovi fit levels?

Beauty of Joseon offers a much greater variety of products for dry skin, with many items receiving High or Superior Lovi fit levels. In contrast, the single Principia product on this page shows a Caution level for dry skin.

What are the main skin types that Beauty of Joseon fits best based on its brand-focused routines?

Beauty of Joseon fits dry skin, sensitive skin, and dry sensitive skin best based on its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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