🇦🇺Australia

Anua vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Kiehl's are skincare brands that offer distinct approaches to complexion care. Anua is a Korean brand known for moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide, while the American brand Kiehl's relies on glycerin and squalane across its moisturizers, serums, toners, and eye products. The first brand suits oily acne-prone skin and dry skin best, whereas the second brand serves dry skin and sensitive skin effectively. Ultimately, they differ through their foundational ingredients and regional origins, with both providing targeted options for specific skincare concerns.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Anua and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Kiehl's products

People Say

AnuaKiehl's
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
  • Brightening and Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
  • Sensitive Skin Care Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
  • Skin Smoothing and Texture Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “beautiful glow — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin looks noticeably more plump — Kiehl's Hydro-Plumping Serum Concentrate”
  • Price and Value Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “developed tiny white bumps — Kiehl's Creamy Eye Treatment with Avocado”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “oil slick in summer — Kiehl's Ultra Facial Cream”
    • “too radiant for oily skin — Kiehl's Better Screen UV Serum”

Anua vs Kiehl's routines for dry skin

Buy Kiehl's routine · A$685.63 · 86% fitBuy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit

Anua vs Kiehl's routines for oily skin

Buy Anua routine · A$330.29 · 85% fitBuy Kiehl's routine · A$767.92 · 85% fitSee multi-brand routine · 96% fit

Anua vs Kiehl's routines for combination skin

Buy Anua routine · A$295.30 · 83% fitBuy Kiehl's routine · A$693.88 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or Kiehl's: which is better?

Both brands are equal across all skincare routine fits and review themes, though Anua may be better for glow and value while Kiehl's is often noted for a higher price point. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

What is the difference between Anua and Kiehl's?

Anua is a South Korean brand founded in 2019 that achieves a High glow and radiance fit, whereas Kiehl's is an older United States brand founded in 1851. Anua features fragrance-free formulas across the products on this page, while a small number of Kiehl's products list fragrance in their ingredients.

Anua or Kiehl's for dry skin?

Both Anua and Kiehl's offer a High routine fit for dry skin, though Anua's products on this page feature fragrance-free formulas with key ingredients like hyaluronic acid and glycerin. Topical hyaluronic acid helps improve skin hydration and quality, while emollients enhance the skin barrier.

Dermatologic Therapy, 2022

Anua or Kiehl's: which cleanser is better?

Both Anua and Kiehl's offer effective cleansers, with Lovi fit levels varying from High to Superior depending on your skin type and specific product choice on each brand's page.

Which is more affordable, Anua or Kiehl's?

Anua is more affordable than Kiehl's, as Anua does better on price and value.

Where and when were Anua and Kiehl's founded, and who owns them?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000.

How do Anua and Kiehl's differ in their fragrance formulations across products?

Every product on the Anua page lists no fragrance in its ingredients. In contrast, 26 of the 28 products on the Kiehl's page list no fragrance, while two products contain it.

What are the main key ingredients found across Anua's products compared to Kiehl's?

Anua features key ingredients such as hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica across its products. In comparison, Kiehl's relies on glycerin, vitamin C, squalane, shea butter, and vitamin E.

Anua or Kiehl's for oily skin?

Both Anua and Kiehl's are a High fit for oily skin. Reviewers note that Anua helps with brightening serums, while Kiehl's helps with lightweight, non-greasy moisturizers.

Anua or Kiehl's: which moisturizer is better?

Both Anua and Kiehl's offer effective moisturizers with equal routine fit for dry skin, oily skin, and sensitive skin. Reviewers note that Anua moisturizers help with soothing and barrier support, while Kiehl's moisturizers are lightweight and non-greasy.

Anua or Kiehl's for sensitive skin?

Both Anua and Kiehl's are a High fit for sensitive skin on the products on this page. Anua features heartleaf and ceramides, which help soothe irritation and support the skin barrier, while Kiehl's uses squalane and glycerin to deliver deep hydration without added fragrance in almost all formulas.

Anua or Kiehl's: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while Kiehl's features the Better Screen UV Serum among the products on this page. Both brands provide high Lovi fit levels for sunscreen across various skin types.

Anua or Kiehl's for acne-prone skin?

Both Anua and Kiehl's are a High fit for acne-prone skin on the products on this page. Reviewers report that Anua helps with brightening serums and soothing moisturizers, while Kiehl's features gentle serums and deep hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play