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Beauty of Joseon vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NEOCUTIS are skincare brands rooted in Korean and Swiss traditions, respectively. Beauty of Joseon is known for its thoughtful array of serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while NEOCUTIS is widely beloved for its refined serums and moisturizers. Both brands suit dry skin best, though the former also targets dark spots and the latter nurtures mature and stressed complexions. They differ fundamentally in their origins, ownership, and specific restorative formulations.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Beauty of Joseon and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NEOCUTIS products

Questions and answers

Beauty of Joseon or NEOCUTIS: which is better?

Beauty of Joseon offers a much broader selection of products on this page and achieves High to Superior Lovi fit levels across multiple skin types, whereas NEOCUTIS features only two products with mostly Average ratings. The products on this page from Beauty of Joseon also incorporate key ingredients like niacinamide, which helps reduce cutaneous pigmentation, and hyaluronic acid, which benefits skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and NEOCUTIS?

Beauty of Joseon offers a wide variety of skincare products tailored best for dry skin, skin with dark spots, and sensitive skin, while NEOCUTIS features only a couple of options listed on this page. Reviewers frequently note that Beauty of Joseon provides deep hydration and gentle formulas.

Beauty of Joseon or NEOCUTIS: which moisturizer is better?

When comparing moisturizers, the products on this page show that Beauty of Joseon's Dynasty Cream and Red Bean Water Gel fit dry skin, mature skin, and skin with dark spots at a High level, whereas NEOCUTIS's lumière fits dry and mature skin at an Average level.

Which is more affordable, Beauty of Joseon or NEOCUTIS?

The provided page details do not include pricing or affordability information for either Beauty of Joseon or NEOCUTIS.

Which causes fewer breakouts, Beauty of Joseon or NEOCUTIS?

NEOCUTIS products on this page have an average Lovi fit for acne-prone skin, whereas Beauty of Joseon offers multiple options with High and Superior fits for acne-prone skin, though reviewers note that Beauty of Joseon can occasionally cause breakouts.

How does the founding year and country of origin compare between Beauty of Joseon and NEOCUTIS?

Beauty of Joseon was founded in South Korea in 2016, whereas NEOCUTIS originated in Switzerland in 2003.

Which brand offers a wider variety of product categories like sunscreens and masks, Beauty of Joseon or NEOCUTIS?

Beauty of Joseon offers a much wider variety of product categories on this page, including sunscreens, masks, cleansers, and toners, whereas NEOCUTIS features only a serum and a moisturizer.

How do the Lovi fit levels for dry and mature skin compare between Beauty of Joseon's Dynasty Cream and NEOCUTIS's Bio Serum Firm?

Beauty of Joseon's Dynasty Cream has a High Lovi fit level for both dry and mature skin. NEOCUTIS's Bio Serum Firm also achieves a High Lovi fit level for both of these skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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