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SKIN1004 vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and SK-II are skincare brands founded in Korea and Japan that offer toners, moisturizers, sunscreens, serums, and masks built around centella asiatica, hyaluronic acid, niacinamide, and pitera. SKIN1004 fits combination skin and oily skin best, while the Japanese brand suits acne-prone skin and dry sensitive skin best to help restore balance. Both brands differ in their signature ingredients, ownership histories, and targeted solutions for dark spots, acne, and maturity.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular SKIN1004 and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs SK-II products

People Say

SKIN1004SK-II
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Hydration and moisture Often MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Radiance and glow Not notedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
  • Soothing and calming Mostly MentionedNot noted
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Skin smoothing and texture Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Cleansing performance Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “skin felt super clean — SKIN1004 Zombie Pack”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • High price and value Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and irritation Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

SKIN1004 vs SK-II routines for dry skin

Buy SKIN1004 routine · AED 229.05 · 84% fitBuy SK-II routine · AED 2,470.10 · 82% fitSee multi-brand routine · 96% fit

SKIN1004 vs SK-II routines for oily skin

Buy SK-II routine · AED 2,468.63 · 88% fitBuy SKIN1004 routine · AED 491.20 · 87% fitSee multi-brand routine · 97% fit

SKIN1004 vs SK-II routines for combination skin

Buy SKIN1004 routine · AED 408.16 · 88% fitBuy SK-II routine · AED 2,424.45 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or SK-II: which is better?

Both SKIN1004 and SK-II achieve equal fit levels for most skin types on Lovi, though SKIN1004 is better for soothing and calming while SK-II performs better for radiance and skin smoothing.

What is the difference between SKIN1004 and SK-II?

SKIN1004 and SK-II are both well-suited for multiple skin types, with SKIN1004 focusing on key ingredients like Centella asiatica and hyaluronic acid, while SK-II centers around its signature Pitera. Reviewers note that SKIN1004 performs better for soothing and cleansing, whereas SK-II stands out for radiance and skin smoothing.

SKIN1004 or SK-II for dry skin?

For dry skin, both SKIN1004 and SK-II achieve a High Lovi fit level. Reviewers report that hydration and moisture are equal between the two brands.

SKIN1004 or SK-II: which moisturizer is better?

Both SKIN1004 and SK-II offer moisturizers with equal routine fits for dry, oily, combination, and sensitive skin types on this page. Reviewers report that hydration and moisture performance is equal between the brands, though SK-II delivers better radiance and glow.

Which is more affordable, SKIN1004 or SK-II?

SK-II has a review theme disadvantage for high price and value, whereas SKIN1004 does better in this comparison.

Which brand performs better for soothing and calming the skin, SKIN1004 or SK-II?

SKIN1004 performs better for soothing and calming the skin.

What are the main key ingredients used across SKIN1004 versus SK-II products?

SKIN1004 uses Centella asiatica, Hyaluronic acid, Niacinamide, and Panthenol across its products on this page, while SK-II features Pitera as its key ingredient.

When comparing radiance and glow, which brand do reviewers say is better?

When comparing radiance and glow, reviewers say that SK-II is the better brand.

SKIN1004 or SK-II for oily skin?

Both SKIN1004 and SK-II achieve a High Lovi fit level for oily skin. Reviewers indicate that SKIN1004 does better for soothing and calming, while SK-II does better for radiance and glow and skin smoothing and texture.

SKIN1004 or SK-II for sensitive skin?

Both SKIN1004 and SK-II offer a High routine fit for sensitive skin on Lovi. SKIN1004 products on this page list no fragrance and feature soothing ingredients like Centella asiatica to help calm irritation.

SKIN1004 or SK-II for acne-prone skin?

SK-II is the better choice for acne-prone skin because Lovi rates its routine as Superior compared to High for SKIN1004. Both brands feature fragrance-free products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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