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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are prominent Asian skincare brands that offer thoughtfully crafted moisturizers, serums, masks, and more. The Korean line incorporates niacinamide, glycerin, and hyaluronic acid to suit dry skin and dark spots best, while the Japanese house elevates its range with signature pitera to support acne-prone and dry sensitive skin. Ultimately, the former relies on nourishing traditional extracts, whereas the latter focuses on restorative fermentation.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy SK-II routine · AED 2,470.10 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for oily skin

Buy SK-II routine · AED 2,468.63 · 88% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs SK-II routines for combination skin

Buy SK-II routine · AED 2,424.45 · 88% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon and SK-II both offer strong options, with Beauty of Joseon being particularly well-suited for dry skin, skin with dark spots, and sensitive skin, while SK-II stands out for acne-prone skin, dry sensitive skin, and oily skin. The products on this page from Beauty of Joseon contain beneficial ingredients like niacinamide and hyaluronic acid which help improve skin quality.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon and SK-II are both Asian beauty brands that offer fragrance-free products, but they differ in their key ingredients, country of origin, and ownership. Beauty of Joseon was founded in South Korea in 2016 and features niacinamide, glycerin, hyaluronic acid, and ginseng across the products on this page, whereas SK-II originated in Japan in 1980 and centers its formulas around Pitera.

Beauty of Joseon or SK-II for dry skin?

Both brands achieve a High routine fit for dry skin, though Beauty of Joseon features ingredients like hyaluronic acid that helps provide deep hydration and moisturization.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

Beauty of Joseon and SK-II both offer moisturizers with a High routine fit for dry skin, dry sensitive skin, and oily acne-prone skin, though Beauty of Joseon is founded in South Korea and SK-II originates in Japan. For specific moisturizer options, Beauty of Joseon features the Dynasty Cream and Red Bean Water Gel, while SK-II offers the Facial Treatment Essence and Skinpower Advanced Cream.

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon may be more affordable, as SK-II is noted for having an exorbitant and high price compared to Beauty of Joseon.

Between Beauty of Joseon and SK-II, which brand performs better for mature skin?

SK-II performs better for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average fit level.

How do Beauty of Joseon and SK-II compare regarding fragrance in their products?

Both Beauty of Joseon and SK-II are equal regarding fragrance, as every product on this page lists no fragrance in its ingredients.

Which brand is better suited for addressing skin with dark spots?

Both Beauty of Joseon and SK-II achieve a high routine fit for skin with dark spots. Reviewers on the products on this page note that Beauty of Joseon relies on key ingredients like niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or SK-II for oily skin?

Both brands fit oily skin well with an equal High routine fit. Beauty of Joseon stands out for its lightweight texture among the products on this page.

Beauty of Joseon or SK-II for sensitive skin?

Beauty of Joseon and SK-II are both a High fit for sensitive skin on Lovi. Reviewers note that Beauty of Joseon tends to be more gentle and provides non-irritating formulas.

Beauty of Joseon or SK-II for acne-prone skin?

Beauty of Joseon and SK-II both feature a high routine fit for acne-prone skin, with SK-II achieving a Superior fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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