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SKIN1004 vs Shu Uemura

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

SKIN1004 and Shu Uemura are distinct skincare brands founded in South Korea and Japan, respectively. The first brand offers toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide to fit combination and oily skin best, while the second brand is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types best. Both lines differ in their heritage and targeted formulations, as the Korean brand focuses on specific botanical ingredients for particular concerns like acne, dark spots, and aging, whereas the Japanese brand provides gentle and effective cleansing oils that maintain skin comfort.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular SKIN1004 and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Shu Uemura products

Questions and answers

SKIN1004 or Shu Uemura: which is better?

SKIN1004 offers a much broader range of products with higher Lovi fit levels across skin types, whereas Shu Uemura only features a single cleansing oil with average to caution ratings.

What is the difference between SKIN1004 and Shu Uemura?

SKIN1004 offers a wide variety of skincare products that fit combination, oily, and sensitive skin best, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels across most skin types.

Which is more affordable, SKIN1004 or Shu Uemura?

The products on this page for SKIN1004 and Shu Uemura do not include pricing information, so affordability cannot be compared here.

Which causes fewer breakouts, SKIN1004 or Shu Uemura?

SKIN1004 is likely to cause fewer breakouts than Shu Uemura, as the products on this page for SKIN1004 achieve superior or high fit levels for acne-prone skin while Shu Uemura rates as low or caution.

How do the founding years and corporate ownerships of SKIN1004 and Shu Uemura compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas Shu Uemura was founded in Japan in 1967 and has been owned by L'Or茅al S.A. since 2003.

Which SKIN1004 products are rated as having a Superior fit for dry skin, and how does Shu Uemura's cleansing oil perform for that same skin type?

For dry skin, SKIN1004 features products with a Superior fit including Madagascar Centella Tone Brightening Cleansing Gel Foam, Probio-Cica Bakuchiol Eye Cream, Probio-Cica Essence Toner, and Tea-Trica B5 Cream, while Shu Uemura's cleansing oil achieves an Average fit for this same skin type.

What are the main differences in the positive and negative review points mentioned for SKIN1004 compared to Shu Uemura?

Reviewers note positive points for SKIN1004 such as soothing and lightweight toners, lightweight and soothing moisturizers, and hydrating and soothing masks, alongside negative points like finish and texture issues, insufficient hydration or moisture, and sensory and scent complaints. In contrast, the page lists no review points for Shu Uemura.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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