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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shu Uemura are established beauty lines offering distinct approaches to daily care, with the Canadian brand focusing on science-led serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. Both labels address diverse needs gently, though the former suits sensitive and combination skin best, and the latter accommodates all skin types with equal comfort. They ultimately differ in their foundational philosophies, as the North American line targets specific concerns like acne, dark spots, and aging through focused single-ingredient actives, whereas the Asian line emphasizes balanced, holistic cleansing routines.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary is a better choice than Shu Uemura because the products on this page offer a much wider range of targeted treatments and high Lovi fit levels for various skin types. Reviewers often praise The Ordinary for its affordable and great value serums that help with acne clearing and dark spot fading.

What is the difference between The Ordinary and Shu Uemura?

The products on this page from The Ordinary offer a wide selection of affordable, fragrance-free serums and moisturizers fitting sensitive, combination, and dark spot skin types best, whereas Shu Uemura features just a single cleansing oil with lower fit levels for those skin types.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page by The Ordinary are often noted by reviewers as affordable and offering great value. Shu Uemura is not mentioned for affordability on this page.

When was The Ordinary founded compared to Shu Uemura, and who owns each brand?

The Ordinary was founded in 2016 and is owned by The Estée Lauder Companies Inc., whereas Shu Uemura was founded in 1967 and is owned by L'Oréal S.A.

Do any products from The Ordinary or Shu Uemura contain fragrance?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi finds that The Ordinary fits sensitive skin, combination skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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