🇦🇪United Arab Emirates

Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are esteemed Asian beauty houses, with the Korean brand founded in 2016 and the Japanese pioneer established in 1967. Beauty of Joseon is deeply loved for its thoughtful array of serums, masks, moisturizers, sunscreens, and more, which thoughtfully incorporate ingredients like niacinamide, glycerin, and hyaluronic acid, while Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. The Korean offerings suit dry skin and skin with dark spots best, whereas the Japanese products suit all skin types best, owing to their gentle and effective nature. They differ primarily in their heritage and targeted formulations, as the former relies on nourishing components for specific concerns like dark spots and mature skin, and the latter maintains skin comfort through balanced cleansing oils ideal for acne-prone skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon is generally better because the products on this page offer a High fit for dry skin, skin with dark spots, and sensitive skin, whereas Shu Uemura features only a single cleansing oil with lower fit levels. Niacinamide in Beauty of Joseon formulas helps reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a much broader selection of products on this page compared to Shu Uemura, fitting dry skin, skin with dark spots, and sensitive skin best. While Beauty of Joseon features numerous targeted treatments, serums, and masks, Shu Uemura is represented solely by a single cleansing oil.

Which is more affordable, Beauty of Joseon or Shu Uemura?

The provided page facts do not contain pricing information to determine whether Beauty of Joseon or Shu Uemura is more affordable.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Beauty of Joseon offers a much broader range of products, but reviewers on the page often note that its formulas may cause breakouts and acne. Shu Uemura features only a single cleansing oil on this page, which is rated with a low fit for acne-prone skin.

How do the founding years and parent companies of Beauty of Joseon and Shu Uemura compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oreal S.A.

What are the main skin types that Beauty of Joseon fits best according to its brand-focused routines?

Beauty of Joseon fits dry skin, skin with dark spots, and sensitive skin best according to its brand-focused routines.

What key ingredients, such as Niacinamide or Ginseng, are shared across Beauty of Joseon products?

Beauty of Joseon features Niacinamide, Glycerin, Hyaluronic acid, and Ginseng across the products on this page. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play