🇦🇪United Arab Emirates

Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two skincare brands appreciated for their thoughtful formulations and targeted benefits. Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019, known for serums, masks, moisturizers, sunscreens, and more that incorporate ingredients like niacinamide, glycerin, and hyaluronic acid. Principia is widely loved for its thoughtful cleansers and precise formulas. The former suits dry skin and skin with dark spots best through deeply nourishing formulations like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, whereas the latter suits balanced to oily skin best with offerings like the Gel de Limpeza GL-01 to maintain a healthy, balanced complexion.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon is the better choice on this page, offering a wide range of fragrance-free products with High or Superior Lovi fit levels for dry skin, sensitive skin, and skin with dark spots. In contrast, Principia features only a single cleanser with lower fit ratings. Key ingredients like niacinamide and hyaluronic acid help brighten skin and improve hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare products on this page featuring key ingredients like niacinamide and ginseng, whereas Principia lists only a single cleanser. Lovi rates Beauty of Joseon with high fits for dry skin and skin with dark spots, while the Principia cleanser receives a caution for dry skin.

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers multiple cleansers, such as the Green Plum Refreshing Cleanser, which Lovi rates as High for sensitive, oily, and dry skin. In contrast, the single cleanser listed for Principia, Gel de Limpeza GL-01, receives lower ratings, including Caution for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

The products on this page do not provide pricing information to compare the affordability of Beauty of Joseon and Principia.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers multiple products on this page rated High for acne-prone skin, such as the Revive Eye Serum, whereas Principia lists only one cleanser which has a Low fit for acne-prone skin. However, reviewers note that Beauty of Joseon products may occasionally cause breakouts and acne.

When were Beauty of Joseon and Principia founded and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Do Beauty of Joseon and Principia products contain fragrance?

Every product on this page from both Beauty of Joseon and Principia lists no fragrance in its ingredients.

Which skin types do Beauty of Joseon brand-focused routines fit best?

Beauty of Joseon brand-focused routines fit dry skin, skin with dark spots, and sensitive skin best. Lovi rates the products on this page accordingly across various formulations containing key ingredients like niacinamide, which helps reduce pigmentation.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play