🇦🇪United Arab Emirates

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful array of serums, moisturizers, cleansers, eye products, and more, which thoughtfully incorporate hyaluronic acid and glycerin. Its products suit skin with dark spots and oily acne-prone skin best, addressing these specific concerns with remarkable care. The standout products for particular concerns include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through daily use, its key ingredients actively support the complexion, as hyaluronic acid lengthens the duration of wrinkle reduction while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is well-suited for oily skin, with Lovi rating the Murad-focused routine Superior for this skin type. Reviewers often mention that the brand provides lightweight and hydrating formulas that help improve skin texture and smoothness.

Is Murad worth it?

Murad is generally considered worth it by shoppers who appreciate its hydrating moisturizers and effective brightening treatments, though reviewers frequently mention high prices. Lovi rates the Murad-focused routine High for dry skin and Superior for oily skin. Topical treatments featuring ingredients like vitamin C and hyaluronic acid may help improve skin texture and fade dark spots, as supported by clinical studies.

Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022

What are Murad's best products?

Murad's best products are those that target skin with dark spots, oily acne-prone skin, and oily skin. Lovi rates the brand-focused routines for these skin types as Superior or High.

Which Murad moisturizer is best for dry skin?

Lovi rates Cellular Hydration Repair Serum as the best Murad moisturizer for dry skin, followed by Multi-Vitamin Infusion Oil and Intense Recovery Cream, which both also fit dry skin well. These hydrating moisturizers help nourish dry skin and improve texture.

Does Murad cause breakouts?

Some reviewers note that Murad products may cause breakouts or purging. However, Lovi rates the Murad products on this page High for acne-prone skin.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, as 12 of the 21 Murad products on this page list fragrance in their ingredients. However, some items like the Cellular Hydration Repair Mask do not contain added fragrance.

What are the key ingredients in Murad products?

The key ingredients found across Murad products include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These components help support hydration and skin texture.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad routine for dry skin, start your morning with Essential-C Cleanser and Intense Recovery Cream. In the evening, use Essential-C Cleanser, Rapid Resurfacing Peel, and Intense Recovery Cream. Lovi rates the Murad-focused routine High for dry skin.

Where can I buy Murad, and how much does it cost?

You can buy Murad in the United Arab Emirates, where prices on this page range from AED 174.42 to AED 429.00. Most items cost between AED 229.00 and AED 329.99.

What are good alternatives to Murad?

Lovi rates CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica as similar brands to Murad. Reviewers mention that Murad products tend to have a high price, which may prompt shoppers to explore these alternatives.

Murad vs CeraVe: which is better?

Lovi rates Murad-focused routines as High for dry skin, and Superior for oily, combination, and acne-prone skin. When compared with CeraVe, both brands achieve similar High to Superior fit levels across these skin types, though CeraVe often offers more budget-friendly options.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin. Lovi rates the Murad-focused routine High for dry skin, and reviewers frequently mention its hydrating and luxurious moisturizers. Hyaluronic acid helps retain moisture and supports anti-aging effects.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

For oily skin, Clarifying Cleanser is the best choice among the cleansers on this page, followed by Essential-C Cleanser. Lovi rates both products as Average for oily skin.

Is Murad good for sensitive skin?

Yes, Murad is generally good for sensitive skin, and Lovi rates the Murad-focused routine High for sensitive skin. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin, as Lovi rates the Murad-focused routine Superior for this skin type. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for skin with dark spots?

Yes, Murad is well suited for skin with dark spots, and Lovi rates the Murad products on this page High for brightening and fading dark spots. Topical treatments like Vitamin C help target pigmentation issues effectively.

Journal of Cosmetic Dermatology, 2020The British Journal of Dermatology, 2002

Is Murad good for mature skin?

Yes, Murad is generally good for mature skin, and Lovi rates the Murad-focused routine High for dry skin and similar mature skin concerns. Reviewers frequently note that the brand helps improve skin texture and smoothness while providing hydrating moisturizers. Studies indicate that ingredients like retinol help stimulate collagen accumulation and improve naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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