🇦🇺Australia

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful range of serums, moisturizers, cleansers, eye products, and more, which thoughtfully blend hydrating ingredients like hyaluronic acid and glycerin. Its products suit oily acne-prone skin and oily skin best, offering targeted relief for everyday concerns. The standout products for particular concerns include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through its key ingredients, the brand delivers proven results, as hyaluronic acid lengthens the duration of wrinkle reduction and glycerin significantly increases skin hydration while restoring barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is well-suited for oily skin. Lovi rates the Murad-focused routine Superior for oily skin, and the brand offers multiple products with strong fit levels for controlling excess oil.

Is Murad worth it?

Murad may be worth it for shoppers looking for effective anti-aging and brightening formulas, as Lovi rates its routines High to Superior for most skin types. Reviewers frequently mention that the products help improve skin smoothness and fade dark spots, though some note high prices and packaging issues.

What are Murad's best products?

Murad's best products are those that fit its top-performing routines for acne-prone skin, oily skin, and mature skin. Lovi rates the Murad-focused routine Superior for oily skin and acne-prone skin, and High for dry, sensitive, and combination skin.

Which Murad moisturizer is best for dry skin?

Cellular Hydration Repair Serum is the best choice among Murad moisturizers for dry skin, followed closely by Multi-Vitamin Infusion Oil and Intense Recovery Cream, which also rate High for dry skin.

Does Murad cause breakouts?

Reviewers sometimes note that Murad can cause breakouts or purging. However, the Murad products on this page are designed to help improve skin texture and manage blemishes.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, as 12 out of the 21 products featured on the Murad page include fragrance. However, 9 of the products on this page list no fragrance.

What are the key ingredients in Murad products?

The key ingredients across the Murad products are Vitamin C, Hyaluronic acid, Glycerin, Glycolic acid, and Salicylic acid. These components help support skin hydration, texture improvement, and brightening effects.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad routine for dry skin, start your morning by washing with Essential-C Cleanser and moisturizing with Nutrient-Charged Water Gel. In the evening, cleanse again with Essential-C Cleanser, follow with AHA/BHA Exfoliating Cleanser as a treatment, and finish with Nutrient-Charged Water Gel. Lovi rates the Murad-focused routine for dry skin as High.

Where can I buy Murad, and how much does it cost?

Murad can be bought in Australia, where prices on this page range from A$50.00 to A$180.00, with most items costing between A$60.00 and A$141.95.

What are good alternatives to Murad?

Lovi lists CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica as similar brands to Murad. Lovi rates CeraVe-focused routines High for dry skin, matching Murad's High fit level for dry skin.

Murad vs CeraVe: which is better?

Lovi rates the Murad-focused routines as Superior for oily and acne-prone skin and High for dry, sensitive, and combination skin, making it comparable to CeraVe. Reviewers mention that the Murad products on this page help improve skin smoothness, though they come at a higher price than CeraVe.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is generally good for dry skin, and Lovi rates the Murad-focused routine High for dry skin. For hydration, the Murad products on this page include items like the Intense Recovery Cream and the Cellular Hydration Repair Mask, which help nourish dry skin. Topical hyaluronic acid, a key ingredient across the products, is supported by studies for improving skin quality and signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which Murad cleanser is best for oily skin?

Clarifying Cleanser is the best Murad cleanser for oily skin, with Essential-C Cleanser also offering an average fit.

Is Murad good for sensitive skin?

Yes, Murad is generally good for sensitive skin because many of its formulas are designed to be gentle and non-irritating. Lovi rates the sensitive skin fit for the Murad products on this page as High, including items like the AHA/BHA Exfoliating Cleanser and the Cellular Hydration Repair Mask.

Is Murad good for acne-prone skin?

Yes, Murad is well-suited for acne-prone skin, as Lovi rates the Murad-focused routine Superior for this skin type. Reviewers often mention that the brand helps improve skin texture and smoothness while offering gentle, non-irritating serums.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots because the Murad products on this page include options like the Rapid Resurfacing Peel and AHA/BHA Exfoliating Cleanser, which Lovi rates Superior for this skin type. Reviewers frequently mention that these treatments are helpful for brightening and fading dark spots.

Journal of Cosmetic Dermatology, 2020

Is Murad good for mature skin?

Yes, Murad is good for mature skin, which Lovi rates High for several of its targeted treatments and moisturizers. Topical retinol, a key ingredient found in the brand's formulas, helps improve the appearance of naturally aged skin by supporting collagen accumulation.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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