🇳🇱Netherlands

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful range of serums, moisturizers, cleansers, eye products, and more, which thoughtfully blend hydrating ingredients like hyaluronic acid and glycerin. Its products suit oily acne-prone skin and acne-prone skin best, as these formulas are carefully crafted to address blemishes and textural concerns. For specific goals, the standout products include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through regular application, these key ingredients support the complexion because hyaluronic acid lengthens the duration of wrinkle reduction, while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is good for oily skin as Lovi rates the Murad-focused routine High for oily skin. Reviewers often mention its lightweight and hydrating formulas, though some note a high price.

Is Murad worth it?

Lovi rates Murad High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers often mention that the brand helps improve skin texture and smoothness while providing hydrating moisturizers, though some note a high price.

What are Murad's best products?

Murad's best products are those that fit best for oily, acne-prone, and oily acne-prone skin types. Lovi rates the Murad-focused routine High for these skin types. Reviewers often mention its products for improving skin texture and smoothness.

Which Murad moisturizer is best for dry skin?

Lovi rates Cellular Hydration Repair Serum as the best moisturizer for dry skin among the Murad products on this page, followed closely by Multi-Vitamin Infusion Oil and Intense Recovery Cream. These hydrating and luxurious formulas help provide rich moisture.

Drug Delivery, 2017Dermatologic Therapy, 2022

Does Murad cause breakouts?

Some reviewers note that Murad products may occasionally cause breakouts or purging. However, the Murad products on this page include options like Targeted Pore Corrector and Cellular Hydration Repair Serum that rate High for acne-prone skin.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, as 12 of the 21 Murad products on this page contain fragrance.

What are the key ingredients in Murad products?

The key ingredients across the Murad products on this page include Vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These ingredients help provide hydration, improve texture, and brighten the skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad skincare routine for dry skin, start your morning with Clarifying Cleanser and Intense Recovery Cream. In the evening, use Clarifying Cleanser followed by AHA/BHA Exfoliating Cleanser and Intense Recovery Cream. Once a week, your routine includes Clarifying Cleanser, AHA/BHA Exfoliating Cleanser, and Intense Recovery Cream.

Where can I buy Murad, and how much does it cost?

Murad can be purchased in stores in the Netherlands, where prices on the page range from twenty euros and fifty cents to eighty-one euros and fifty cents, with most items falling between thirty-three euros and fifty-seven cents and seventy euros and fifty cents.

What are good alternatives to Murad?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Murad. Lovi rates CeraVe as a superior fit compared to Murad for sensitive, combination, and acne-prone skin.

Murad vs CeraVe: which is better?

Lovi rates CeraVe-focused routines as slightly better than Murad-focused routines across most skin types. For example, for dry skin, Lovi rates the Murad-focused routine High and the CeraVe-focused routine High, while for oily skin, Lovi rates Murad High and CeraVe Superior.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Lovi rates the Murad-focused routine High for dry skin. Reviewers often mention that the brand offers hydrating and luxurious moisturizers, though some products may cause dryness or have a warning for dry skin. For instance, the Intense Recovery Cream rates High for dry skin.

Which Murad cleanser is best for oily skin?

Lovi rates Clarifying Cleanser as the best Murad cleanser for oily skin, followed by Essential-C Cleanser. Both products offer average fit for this skin type.

Is Murad good for sensitive skin?

Yes, Murad is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Some individual items like the Cellular Hydration Repair Mask and Renewing Eye Cream reach a High fit for sensitive skin, though shoppers should note that a high price is mostly mentioned and some products contain fragrance.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin, as the brand fits this skin type well and Lovi rates the Murad-focused routine High for acne-prone skin. Reviewers often mention its gentle, non-irritating serums and hydrating moisturizers, though some note occasional breakouts or purging.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots because Lovi rates the brand's products like Rapid Resurfacing Peel Superior for skin with dark spots. Reviewers often mention that the products help with brightening and fading dark spots. Some Murad products on this page, such as the Rapid Dark Spot Correcting Serum, contain fragrance.

Is Murad good for mature skin?

Lovi rates the Murad products on this page High for mature skin when using treatments such as the Retinal ReSculpt Overnight Treatment and Cellular Hydration Repair Mask. Topical vitamin A helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play