🇺🇸United States

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful range of serums, moisturizers, cleansers, eye products, and more, which thoughtfully blend hydrating ingredients like hyaluronic acid and glycerin. Its products suit oily acne-prone skin and oily skin best, offering targeted relief for everyday concerns. The standout products for particular concerns include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through its key ingredients, the brand delivers proven results, as hyaluronic acid lengthens the duration of wrinkle reduction and glycerin significantly increases skin hydration while restoring barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad rates Superior for oily skin. Reviewers often mention its lightweight and hydrating formulas, while some note that it may cause breakouts or purging.

Is Murad worth it?

Lovi rates Murad High for dry skin, though reviewers often mention a high price. The Murad products on this page help improve skin smoothness, and some formulas may cause breakouts or purging.

What are Murad's best products?

Murad's best products depend on the skin type, with options like the Rapid Resurfacing Peel and AHA/BHA Exfoliating Cleanser rated as Superior for oily skin and dark spots. Reviewers often mention that Murad offers hydrating moisturizers and serums that help improve skin texture and smooth out the face.

Which Murad moisturizer is best for dry skin?

For dry skin, the Murad products on this page include the Cellular Hydration Repair Serum, which Lovi rates High, along with the Multi-Vitamin Infusion Oil and Intense Recovery Cream, which are also rated High. Reviewers often note that these moisturizers leave the skin hydrated and luxurious.

Does Murad cause breakouts?

Murad may cause breakouts for some users, as reviewers sometimes note purging or breakouts from certain formulas. Lovi rates the Murad products on this page High for acne-prone skin.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, because several of the Murad products on this page contain fragrance. However, 9 of the 21 products on this page list no fragrance.

What are the key ingredients in Murad products?

The key ingredients in Murad products include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad skincare routine for dry skin, start your morning by applying Essential-C Cleanser, Calming Deep Moisture Toner, Nutrient-Charged Water Gel, and Piedmont Waterfull Mild Sunscreen. In the evening, use Ultra Hyalon Cleansing Cream, Essential-C Cleanser, AHA/BHA Exfoliating Cleanser, and Nutrient-Charged Water Gel. Once a week, add a nourishing mask into your routine with the Vita Essential Mask.

Where can I buy Murad, and how much does it cost?

Murad products can be bought on Amazon US. The prices on the page range from $31.00 to $109.00, with most items priced between $41.00 and $94.00.

What are good alternatives to Murad?

Lovi rates CeraVe as a superior alternative for dry, sensitive, combination, and acne-prone skin. CeraVe-focused routines reach a high level of effectiveness for shoppers seeking similar skincare benefits.

Murad vs CeraVe: which is better?

Lovi rates Murad and CeraVe similarly for oily, combination, and acne-prone skin, while CeraVe rates higher for dry and sensitive skin. Reviewers often mention that Murad products help improve skin smoothness and brighten dark spots, though they come with a higher price.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Lovi rates the Murad-focused routine High for dry skin. Reviewers often note that the Murad products on this page provide hydrating and luxurious moisturizers, though some formulations may cause dryness or have a high price.

Which Murad cleanser is best for oily skin?

The Clarifying Cleanser is the best choice among the cleansers on this page for oily skin, where Lovi rates it Average, followed by the Essential-C Cleanser which is also rated Average for oily skin.

Is Murad good for sensitive skin?

Lovi rates Murad High for sensitive skin. Reviewers often mention that its serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin, as Lovi rates the brand-focused routine for acne-prone skin as Superior. Reviewers often mention that its serums are gentle and non-irritating, though some note that certain formulas may cause breakouts or purging.

Is Murad good for skin with dark spots?

Lovi rates Murad High for skin with dark spots. The Murad products on this page help improve skin texture and brightness, while some formulas feature glycolic acid and vitamin C to target pigmentation.

Journal of Cosmetic Dermatology, 2020

Is Murad good for mature skin?

Lovi rates Murad High for mature skin, as many of its targeted treatments help smooth and firm aging skin. Studies show that ingredients like retinol stimulate collagen accumulation to improve the look of naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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