🇪🇸Spain

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful range of serums, moisturizers, cleansers, eye products, and more, which thoughtfully blend key ingredients like hyaluronic acid and glycerin. Its products suit combination skin and oily acne-prone skin best, as these formulas balance and clarify complex complexions. For particular concerns, the brand offers standout options including the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. In daily use, its key ingredients work to deliver visible results, since hyaluronic acid lengthens the duration of wrinkle reduction, and glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is good for oily skin because Lovi rates the Murad-focused routine High for oily skin. Reviewers often mention that the Murad products on this page help improve skin texture and smoothness.

Is Murad worth it?

Murad is generally worth considering because it offers effective formulas that often improve texture and brighten dark spots, though some users note high prices and packaging issues. Lovi rates Murad-focused routines High for dry, oily, sensitive, combination, and acne-prone skin types.

What are Murad's best products?

Murad's best products depend on the skin type, with Rapid Resurfacing Peel and AHA/BHA Exfoliating Cleanser rating highest for oily skin and dark spots. Lovi rates the Murad products on this page High for combination skin, oily skin, and oily acne-prone skin.

Which Murad moisturizer is best for dry skin?

The best Murad moisturizer for dry skin on this page is Cellular Hydration Repair Serum, followed by Multi-Vitamin Infusion Oil and Intense Recovery Cream. Lovi rates all three High for dry skin.

Does Murad cause breakouts?

Some shoppers report that Murad products may occasionally cause breakouts or purging. However, the Murad products on this page include lightweight and hydrating formulas along with gentle serums that help improve skin texture.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, though 9 of the 21 Murad products on this page list no fragrance.

What are the key ingredients in Murad products?

The key ingredients in Murad products are Vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These components work together to support various skin concerns across the range.

How do I build a Murad skincare routine?

To build a Murad routine for dry skin, start your morning with Clarifying Cleanser, Advanced Replenishing Toner, First Spray Serum, and Daily Soft Touch Sunscreen. In the evening, use Ultra Hyalon Cleansing Cream as a pre-cleanser, Clarifying Cleanser, Vita-C Eyes Dark Circle Corrector, and First Spray Serum. Once a week, follow your cleansing steps with Rice Probiotics Overnight Mask, Vita-C Eyes Dark Circle Corrector, and First Spray Serum.

Where can I buy Murad, and how much does it cost?

Murad is available to buy at stores in Spain. The prices for the Murad products on this page range from €32.00 to €65.25.

What are good alternatives to Murad?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Murad on Lovi.

Murad vs CeraVe: which is better?

Neither brand is universally better, as CeraVe often achieves a higher fit level depending on the specific skin type. Lovi rates the Murad-focused routine High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe-focused routines reach Superior fit levels for oily skin, sensitive skin, combination skin, and acne-prone skin.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin with Lovi rating the Murad-focused routine High for dry skin. Reviewers often mention that the brand offers hydrating and luxurious moisturizers, and the Murad products on this page include options like Intense Recovery Cream that feature a High fit for dry skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

The Murad cleansers on this page for oily skin are Clarifying Cleanser, which rates Average, and Essential-C Cleanser, which also rates Average.

Is Murad good for sensitive skin?

Yes, Murad is good for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is well-suited for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention that its serums are gentle and non-irritating, though some note it may occasionally cause breakouts or purging.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots, as Lovi rates products like Rapid Resurfacing Peel and Vita-C Triple Exfoliating Facial High for this concern. Reviewers often mention its effectiveness in brightening and fading dark spots, and key ingredients like vitamin C help support this benefit.

Journal of Cosmetic Dermatology, 2020

Is Murad good for mature skin?

Yes, Murad is good for mature skin, as Lovi rates several of its targeted treatments and moisturizers High for this skin type. Reviewers often mention that the brand helps improve skin texture and smoothness while providing hydrating care. Retinol and other key ingredients included in these products help stimulate collagen and support anti-aging benefits.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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