🇨🇦Canada

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Skincare enthusiasts love Murad for its thoughtfully formulated serums, moisturizers, cleansers, eye products, and more, which harness proven ingredients like hyaluronic acid and glycerin. Its products suit mature skin and skin with dark spots best, owing to their targeted formulations. For specific concerns, the standout choices include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through daily use, these key ingredients deliver tangible benefits, as hyaluronic acid lengthens the duration of wrinkle reduction, while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is good for oily skin, as Lovi rates the Murad-focused routine Superior for this skin type. Reviewers frequently note that the products offer lightweight and hydrating formulas without feeling heavy.

Is Murad worth it?

Murad may be worth it for shoppers seeking effective treatments, as Lovi rates the brand-focused routines High for acne-prone, combination, and sensitive skin, and High for dry skin. Reviewers often mention that the formulas help improve skin texture and brightness, though some note high prices and potential packaging issues.

What are Murad's best products?

Murad works best for mature skin, skin with dark spots, and oily acne-prone skin, focusing on effective serums, peels, and moisturizers for these areas. Lovi rates the Murad-focused routine High for oily, acne-prone, and sensitive skin, and High for dry skin.

Which Murad moisturizer is best for dry skin?

Lovi rates the Cellular Hydration Repair Serum best for dry skin among the Murad moisturizers on this page, followed by the Multi-Vitamin Infusion Oil and the Intense Recovery Cream, which all score High fit levels.

Does Murad cause breakouts?

Murad is unlikely to cause breakouts, as reviewers sometimes note purging or breakouts, but the brand features targeted treatments like the Cellular Hydration Repair Serum and the AHA/BHA Exfoliating Cleanser that help clear acne-prone and oily acne-prone skin.

Is Murad fragrance-free?

No, the Murad products on this page are not all fragrance-free, as 12 out of 21 list a fragrance. Reviewers sometimes note an unpleasant or strong scent from some items.

What are the key ingredients in Murad products?

The key ingredients in the Murad products on this page include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These components help support skin hydration and clarity.

Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad skincare routine for dry skin, start your morning by washing with Essential-C Cleanser and moisturizing with Nutrient-Charged Water Gel. In the evening, use the cleanser again, follow with AHA/BHA Exfoliating Cleanser as a treatment, and finish with the moisturizer. Lovi rates the Murad-focused routine High for dry skin.

Where can I buy Murad, and how much does it cost?

Murad products on this page are available in Canada and cost from CA$41.00 to CA$146.00, with most prices falling between CA$58.95 and CA$129.00.

What are good alternatives to Murad?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Murad. Lovi rates CeraVe as Superior for dry, sensitive, combination, and acne-prone skin, making it a strong alternative depending on individual skin needs.

Murad vs CeraVe: which is better?

Lovi rates CeraVe as slightly better than Murad across several skin types. For example, CeraVe achieves a Superior fit for dry skin where Murad rates High, though both brands offer effective options depending on individual needs.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Murad is a good choice for dry skin, as Lovi rates the Murad-focused routine High for dry skin. Shoppers often note that the brand offers hydrating and luxurious moisturizers, though some products may cause irritation on dry areas.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

The Clarifying Cleanser is the best Murad cleanser for oily skin, with the Essential-C Cleanser following as average.

Is Murad good for sensitive skin?

Lovi rates Murad High for sensitive skin. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin, as Lovi rates the Murad-focused routine High for this skin type. Reviewers often mention that its serums are gentle and non-irritating.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots because the brand focuses on fading uneven pigmentation with key ingredients like vitamin C. Lovi rates Murad High for skin with dark spots. Reviewers often mention that the products help brighten the complexion and fade dark spots over time.

Journal of Cosmetic Dermatology, 2020The British Journal of Dermatology, 2002

Is Murad good for mature skin?

Lovi rates Murad High for mature skin, backed by brand routines and reviewer feedback praising its anti-aging formulas. Topical retinol helps stimulate collagen accumulation and improve the look of naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play