🇫🇷France

Murad skincare

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful range of serums, moisturizers, cleansers, eye products, and more, which thoughtfully blend hydrating ingredients like hyaluronic acid and glycerin. Its products suit oily acne-prone skin and oily skin best, offering targeted relief for everyday concerns. The standout products for particular concerns include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through its key ingredients, the brand delivers proven results, as hyaluronic acid lengthens the duration of wrinkle reduction and glycerin significantly increases skin hydration while restoring barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Questions and answers

Is Murad good for oily skin?

Yes, Murad is well-suited for oily skin, as Lovi rates the Murad-focused routine Superior for this skin type. Reviewers often note that the brand offers lightweight and hydrating formulas, while the Murad products on this page feature key ingredients like salicylic acid and glycolic acid to help manage excess oil.

Is Murad worth it?

Murad is generally worth considering for those seeking effective treatments for blemishes and aging, as Lovi rates the brand-focused routines High for dry, sensitive, and combination skin, and Superior for oily skin. Reviewers frequently note improvements in skin texture and brightness, though some mention high prices and occasional packaging issues.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What are Murad's best products?

Murad fits best for oily acne-prone skin, oily skin, and acne-prone skin, with products like Rapid Resurfacing Peel, Daily Clarifying Peel, and AHA/BHA Exfoliating Cleanser showing top-level results for these skin types. Reviewers frequently mention that the brand offers hydrating and luxurious moisturizers, alongside gentle serums that help improve skin texture and smoothness.

Which Murad moisturizer is best for dry skin?

Lovi rates Cellular Hydration Repair Serum highest for dry skin among the Murad moisturizers on this page. Multi-Vitamin Infusion Oil and Intense Recovery Cream also rate High for dry skin.

Does Murad cause breakouts?

Murad is unlikely to cause breakouts as a whole, though reviewers sometimes note breakouts or purging from certain products. Lovi rates the Murad-focused routine High for acne-prone skin.

Is Murad fragrance-free?

No, the Murad products on this page are not all fragrance-free, as 12 out of 21 products list added fragrance. However, 9 of the products do list no fragrance.

What are the key ingredients in Murad products?

The key ingredients in Murad products include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. Topical hyaluronic acid may help improve skin quality and signs of skin aging.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad skincare routine for dry skin in the morning, use a cleanser such as Clarifying Cleanser, a hydrating toner, a moisturizer like Intense Recovery Cream, and sunscreen. The evening routine follows similar cleansing and moisturizing steps with the addition of Vita-C Eyes Dark Circle Corrector. Once a week, add a soothing sheet mask before the treatment and moisturizer.

Where can I buy Murad, and how much does it cost?

Murad products are available through stores in France, with prices ranging from 48.90 to 137.30 euros and most items falling between 79.48 and 112.37 euros.

What are good alternatives to Murad?

Good alternatives to Murad with pages on Lovi include brands like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These alternative brands offer similar skincare products and routines that may suit various skin types.

Murad vs CeraVe: which is better?

Murad rates High for dry skin, while CeraVe rates High for dry skin with a slightly higher score. For acne-prone skin, Murad rates High and CeraVe rates Superior.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Lovi rates Murad High for dry skin when using a brand-focused routine. Reviewers often mention that the Murad products on this page include hydrating and luxurious moisturizers.

Which Murad cleanser is best for oily skin?

The best Murad cleanser for oily skin on this page is the Clarifying Cleanser, which has an Average fit, followed by the Essential-C Cleanser with an Average fit.

Is Murad good for sensitive skin?

Yes, Murad is generally good for sensitive skin, with Lovi rating the Murad-focused routine High for this skin type. Reviewers frequently mention that the brand's serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin, as Lovi rates the Murad-focused routine High for this skin type. The brand offers several targeted formulas like the Rapid Dark Spot Correcting Serum and AHA/BHA Exfoliating Cleanser that help manage breakouts.

Is Murad good for skin with dark spots?

Yes, Murad is helpful for skin with dark spots, as the Murad products on this page include many brighteners and targeted treatments. Lovi rates the Rapid Resurfacing Peel as Superior for skin with dark spots, and topical treatments like vitamin C help fade discoloration and brighten the complexion.

Journal of Cosmetic Dermatology, 2020The British Journal of Dermatology, 2002

Is Murad good for mature skin?

Yes, Murad is well-suited for mature skin, with Lovi rating the Murad-focused routine High for this skin type. Certain treatments on the page, such as the Retinal ReSculpt Overnight Treatment and Rapid Resurfacing Peel, offer Superior fit levels for mature skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.