🇬🇧United Kingdom

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful array of serums, moisturizers, cleansers, eye products, and more, which thoughtfully incorporate hyaluronic acid and glycerin. Its products suit skin with dark spots and oily acne-prone skin best, addressing these specific concerns with remarkable care. The standout products for particular concerns include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through daily use, its key ingredients actively support the complexion, as hyaluronic acid lengthens the duration of wrinkle reduction while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is well suited for oily skin, with Lovi rating the brand-focused routine as Superior for this skin type. Reviewers often mention that the formulas help improve skin texture and smoothness while providing lightweight hydration.

Is Murad worth it?

Murad is generally worth considering if you are looking for hydrating moisturizers and targeted treatments to improve skin texture and smoothness. Lovi rates the Murad-focused routines High for dry skin and Superior for oily and acne-prone skin, though reviewers often mention the high price and occasional packaging issues.

What are Murad's best products?

Murad's best products are those tailored for skin with dark spots, oily skin, and oily acne-prone skin, where the brand achieves its highest fit. Reviewers often mention its effective serums, brightening treatments, and hydrating moisturizers. Some Murad products on this page are fragrance-free, though options vary across the range.

Which Murad moisturizer is best for dry skin?

Lovi rates the Cellular Hydration Repair Serum best for dry skin among the moisturizers on this page. Multi-Vitamin Infusion Oil and Intense Recovery Cream also help dry skin with a High fit.

Does Murad cause breakouts?

Lovi rates Murad High for acne-prone skin, but reviewers sometimes note that the brand may cause breakouts or purging. Some of the Murad products on this page contain fragrance, which is unlikely to suit sensitive skin.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, though 9 of the 21 products on this page list no fragrance. Reviewers sometimes note an unpleasant or strong scent from the scented items.

What are the key ingredients in Murad products?

The key ingredients in Murad products include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These components help support skin hydration, texture, and brightening benefits across the range.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad routine for dry skin in the morning, start with the Essential-C Cleanser, then apply the Intense Recovery Cream moisturizer. In the evening, use the Essential-C Cleanser followed by the AHA/BHA Exfoliating Cleanser treatment and the Intense Recovery Cream. Once a week, add the Cellular Hydration Repair Mask into the evening routine after cleansing and before the treatment.

Where can I buy Murad, and how much does it cost?

Murad is available to buy in the United Kingdom. Prices on the page range from £33.80 to £105.00, with most items falling between £39.00 and £85.18.

What are good alternatives to Murad?

Good alternatives to Murad include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands are also featured on Lovi for comparison.

Murad vs CeraVe: which is better?

Lovi rates CeraVe slightly better for sensitive skin, while both brands score equally well for oily and combination skin. For acne-prone skin, CeraVe rates slightly higher than Murad, whereas for dry skin, CeraVe also rates slightly better than the Murad products on this page.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin. Lovi rates the Murad-focused routine High for dry skin, and some of the Murad products on this page, such as Intense Recovery Cream and Multi-Vitamin Infusion Oil, are specially designed for dry skin. Topical hyaluronic acid may help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

The best Murad cleanser for oily skin on this page is the Clarifying Cleanser, which Lovi rates Average for oily skin. The Essential-C Cleanser is another option that also receives an Average fit level for oily skin.

Is Murad good for sensitive skin?

Lovi rates Murad High for sensitive skin. Some Murad products on this page are fragrance-free, and reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is good for acne-prone skin because Lovi rates the Murad-focused routine Superior for this skin type. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots. Lovi rates Murad High for skin with dark spots, and reviewers often mention its ability to help brighten and fade dark spots. Some of the Murad products on this page list fragrance, while nine do not.

Journal of Cosmetic Dermatology, 2020The British Journal of Dermatology, 2002

Is Murad good for mature skin?

Yes, Murad is good for mature skin because Lovi rates the brand-focused routines High for this skin type and reviewers frequently mention its ability to improve skin texture and smoothness. Several products on the page, such as the Retinal ReSculpt Overnight Treatment, are formulated to target signs of aging. Topical treatments containing retinol and vitamin C may help stimulate collagen and improve the appearance of aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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