🇩🇪Germany

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Skincare enthusiasts love Murad for its thoughtful assortment of serums, moisturizers, cleansers, eye products, and more, which thoughtfully incorporate hydrating ingredients like hyaluronic acid and glycerin. Its products suit mature skin and oily acne-prone skin best, offering targeted relief for these common concerns. For targeted results, the standout products include the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Ultimately, the brand's key ingredients work effectively to improve the complexion, as hyaluronic acid lengthens the duration of wrinkle reduction and glycerin significantly increases skin hydration while restoring barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is good for oily skin, as Lovi rates the Murad-focused routine High for oily skin. The Murad products on this page help improve skin smoothness, and some formulations like Rapid Dark Spot Correcting Serum and Cellular Hydration Repair Serum fit oily skin with a High level.

Is Murad worth it?

Lovi rates Murad High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers often note that the brand helps improve skin smoothness and provides hydrating moisturizers, though some mention high prices.

What are Murad's best products?

Murad's best products depend on the skin type, as the brand features top-rated options like Rapid Resurfacing Peel for oily skin and Cellular Hydration Repair Serum for dry skin. Reviewers often mention that these hydrating and smoothing formulas help improve skin texture.

Which Murad moisturizer is best for dry skin?

Lovi rates the Cellular Hydration Repair Serum best for dry skin among the Murad moisturizers on this page. Multi-Vitamin Infusion Oil and Intense Recovery Cream also fit dry skin well.

Does Murad cause breakouts?

Murad is sometimes noted by reviewers to cause breakouts or skin purging. However, the Murad products on this page include options rated High for acne-prone skin, such as Rapid Dark Spot Correcting Serum.

Is Murad fragrance-free?

No, the Murad products on this page are not all fragrance-free, as 12 of the 21 products list added fragrance.

What are the key ingredients in Murad products?

The key ingredients found across the Murad products on this page include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These ingredients help support skin texture, hydration, and brightening benefits.

Drug Delivery, 2017Dermatologic Therapy, 2022

How do I build a Murad skincare routine?

To build a Murad skincare routine for dry skin, start your morning with Essential-C Cleanser, a hydrating toner, Retinol Youth Renewal Night Cream, and a botanical sunscreen. In the evening, use a pre-cleanser followed by Essential-C Cleanser, Vita-C Eyes Dark Circle Corrector, and Retinol Youth Renewal Night Cream. Once a week, add a nourishing mask into your evening steps to help keep your skin feeling soft and smooth.

Where can I buy Murad, and how much does it cost?

Murad products on this page are available in Germany, with prices generally ranging between €41.40 and €80.96. Individual items may cost anywhere from €23.50 to €85.81.

What are good alternatives to Murad?

Good alternatives to Murad include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also offer options for various skin types and concerns.

Murad vs CeraVe: which is better?

Lovi rates CeraVe-focused routines as superior to Murad-focused routines across most skin types, including dry, oily, sensitive, combination, and acne-prone skin. Reviewers also frequently note that Murad products carry a high price, while CeraVe is generally more budget-friendly.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin. Lovi rates the Murad-focused routine High for dry skin, and the brand offers rich products like Intense Recovery Cream and Cellular Hydration Repair Mask that help provide deep moisture.

Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

Clarifying Cleanser is the best Murad cleanser for oily skin, followed by Essential-C Cleanser. Lovi rates both options as Average for oily skin.

Is Murad good for sensitive skin?

Yes, Murad is good for sensitive skin because Lovi rates the Murad-focused routine High for sensitive skin. Some Murad products, such as Rapid Dark Spot Correcting Serum and Cellular Hydration Repair Mask, fit sensitive skin well.

Is Murad good for acne-prone skin?

Yes, Murad is well-suited for acne-prone skin, with Lovi rating the Murad-focused routine High for this skin type. Reviewers often note that the brand helps improve skin smoothness and provides gentle, non-irritating serums.

Is Murad good for skin with dark spots?

Yes, Murad is good for skin with dark spots because many of its formulas target uneven tone and brightness. Lovi rates the Murad products on this page High for skin with dark spots.

Is Murad good for mature skin?

Yes, Murad is good for mature skin because Lovi rates the brand-focused routine High for this skin type, and reviewers often note improvements in skin smoothness. Retinol, a key ingredient in many Murad products, helps stimulate collagen accumulation to address signs of aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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