🇮🇹Italy

Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Murad is beloved for its thoughtful array of serums, moisturizers, cleansers, eye products, and more, which are carefully formulated with nourishing ingredients like hyaluronic acid and glycerin. Its products suit combination skin and acne-prone skin best, as these formulas expertly balance moisture and clarity. To address specific concerns, the brand offers standout treatments such as the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Through regular application, its key ingredients actively support the complexion, as hyaluronic acid lengthens the duration of wrinkle reduction while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Yes, Murad is good for oily skin, and Lovi rates the Murad-focused routine High for oily skin. Reviewers often note that the Murad products on this page help improve skin texture and smoothness while providing lightweight and hydrating formulas.

Is Murad worth it?

Deciding if Murad is worth it depends on what the skin needs, since Lovi rates Murad-focused routines High for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that the brand helps improve skin texture and smooth out the face, while noting that the prices are high.

What are Murad's best products?

Murad fits best for combination skin, acne-prone skin, and skin with dark spots. The Murad products on this page include top options like Rapid Dark Spot Correcting Serum, AHA/BHA Exfoliating Cleanser, and Cellular Hydration Repair Serum.

Which Murad moisturizer is best for dry skin?

Lovi rates Cellular Hydration Repair Serum as the best Murad moisturizer for dry skin, followed by Multi-Vitamin Infusion Oil and Intense Recovery Cream, which all rate High. These moisturizers help keep dry skin soft and smooth.

Does Murad cause breakouts?

Murad may cause breakouts or purging for some shoppers, as reviewers sometimes note. Lovi rates the Murad-focused routine High for acne-prone skin.

Is Murad fragrance-free?

No, Murad is not completely fragrance-free, as 12 of the 21 Murad products on this page contain fragrance. Reviewers sometimes note an unpleasant or strong scent from these formulas.

What are the key ingredients in Murad products?

The key ingredients in Murad products include vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. Topical use of hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020

How do I build a Murad skincare routine?

To build a Murad routine for dry skin, start your morning with Clarifying Cleanser, a hydrating toner, Intense Recovery Cream, and a sunscreen. In the evening, use a pre-cleanser, Clarifying Cleanser, Rapid Resurfacing Peel, and Intense Recovery Cream. Once a week, add a nourishing mask into this evening routine.

Where can I buy Murad, and how much does it cost?

Murad is available to buy on this page in Italy, with prices ranging from €38.99 to €106.37, though most products cost between €39.00 and €82.84.

What are good alternatives to Murad?

Good alternatives to Murad include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands are featured on Lovi and offer comparable options for various skin types and concerns.

Murad vs CeraVe: which is better?

Lovi rates the Murad-focused routine High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers often mention that Murad products feature hydrating and luxurious moisturizers, but they also frequently note a high price.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin because Lovi rates the Murad-focused routine High for dry skin. Reviewers often mention that the Murad products on this page include hydrating and luxurious moisturizers.

Which Murad cleanser is best for oily skin?

Clarifying Cleanser is the best Murad cleanser for oily skin, with Essential-C Cleanser also available. Both cleansers rate Average for oily skin.

Is Murad good for sensitive skin?

Yes, Murad is a good choice for sensitive skin, as Lovi rates the Murad-focused routine High for sensitive skin. Reviewers often mention that the serums are gentle and non-irritating.

Is Murad good for acne-prone skin?

Yes, Murad is well-suited for acne-prone skin, as Lovi rates the Murad-focused routines High for this skin type. Reviewers often note that the brand helps improve skin texture and smooth out bumps.

Is Murad good for skin with dark spots?

Yes, Murad is a good choice for skin with dark spots because the brand focuses on brightening ingredients like Vitamin C and glycolic acid. Reviewers often mention that Murad helps with brightening and fading dark spots.

Journal of Cosmetic Dermatology, 2020

Is Murad good for mature skin?

Yes, Murad is good for mature skin, with Lovi rating the brand-focused routines High for this skin type. Many of the products on this page help improve skin texture and smooth out lines, and certain treatments like Retinal ReSculpt Overnight Treatment receive superior ratings for mature skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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