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Murad skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Murad is an American skincare brand founded in 1989 and owned by Unilever since 2015.

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Murad is beloved for its comprehensive range of serums, moisturizers, cleansers, eye products, and more, all thoughtfully formulated with skin-loving ingredients like hyaluronic acid and glycerin. Its products suit oily acne-prone skin and dry skin best, thanks to targeted formulations that address these distinct needs with precision. For particular concerns, the brand offers standout treatments including the AHA/BHA Exfoliating Cleanser for acne-prone skin, the Rapid Resurfacing Peel for skin with dark spots, and the Retinal ReSculpt Overnight Treatment for mature skin. Within these formulas, hyaluronic acid lengthens the duration of wrinkle reduction, while glycerin significantly increases skin hydration and restores barrier function.

Dermatologic Therapy, 2022

This page covers some of the most popular Murad products; for the whole Murad range, with a fit score for every product, use the Lovi app.

Murad serums and treatments

Murad moisturizers

People Say

★4.4Overall rating based on 17.5k+ reviews

Reviewers most often praise Murad for effective anti-aging results, brightening the complexion, and improving skin texture. The most common complaints are high price points and causing dryness or irritation.

Highlights

  • Hydrating and luxurious moisturizers Mostly Mentioned
    • “gentle enough to use every night — Retinol Youth Renewal Night Cream”
    • “sinks in easily without leaving any residue — Retinol Youth Renewal Night Cream”
    • “skin is replete with moisture — Intense Recovery Cream”
  • Improving skin texture and smoothness Often Mentioned
    • “leaves my skin smooth — AHA/BHA Exfoliating Cleanser”
    • “skin feels smooth and soft — Retinal ReSculpt Overnight Treatment”
    • “Smoother skin — Retinol Youth Renewal Serum”
  • Brightening and fading dark spots Often Mentioned
    • “instant glow — Vita-C Glycolic Brightening Serum”
    • “brighter skin — Rapid Dark Spot Correcting Serum”
    • “dark spots are fading — Rapid Dark Spot Correcting Serum”
  • Gentle, non-irritating serums Often Mentioned
    • “Good for beginners — Retinol Youth Renewal Serum”
    • “no tingling or redness — Retinal ReSculpt Overnight Treatment”
    • “safe for sensitive skin — InvisiScar Resurfacing Treatment”
  • Immediate blurring and makeup base benefits Often Mentioned
    • “blurs the pores — Targeted Pore Corrector”
    • “blurs imperfections immediately — InvisiScar Resurfacing Treatment”
    • “smooth canvas — Vita-C Glycolic Brightening Serum”
  • Lightweight and hydrating formulas Sometimes Noted
    • “Feather-light formula — Multi-Vitamin Infusion Oil”
    • “absorbs quickly — Vita-C Glycolic Brightening Serum”
    • “leaves skin hydrated and soft — Retinal ReSculpt Body Treatment”
  • High price Mostly Mentioned
    • “bottle is very little — InvisiScar Resurfacing Treatment”
    • “Very expensive — Retinol Youth Renewal Serum”
    • “too expensive for the amount — Retinal ReSculpt Overnight Treatment”
  • Packaging and pump issues Sometimes Noted
    • “bottle looks big but holds little — Retinal ReSculpt Overnight Treatment”
    • “terrible dispenser — InvisiScar Resurfacing Treatment”
    • “pump dispenses unevenly — Vita-C Glycolic Brightening Serum”
  • Ineffective or slow results Sometimes Noted
    • “takes 8 weeks to work — InvisiScar Resurfacing Treatment”
    • “didn't work — Rapid Dark Spot Correcting Serum”
    • “no difference — Vita-C Eyes Dark Circle Corrector”
  • Unpleasant or strong scent Sometimes Noted
    • “Floral scent — Retinol Youth Renewal Serum”
    • “get rid of the strong perfume — Retinol Youth Renewal Night Cream”
    • “Strong herbal scent — Multi-Vitamin Infusion Oil”
  • Causes breakouts or purging Sometimes Noted
    • “caused breakouts and cystic acne — Clarifying Cleanser”
    • “burnt my face — AHA/BHA Exfoliating Cleanser”
    • “Caused purging — Retinol Youth Renewal Serum”

Sources: lovi.care, dermstore.com, lovelyskin.com, sephora.co.uk, sephora.com.au, ulta.com, and more

Other Murad products

Questions and answers

Is Murad good for oily skin?

Lovi rates Murad Superior for oily skin. Reviewers often mention its products help improve skin texture and smoothness.

Is Murad worth it?

Lovi rates Murad High for overall skin fit, though reviewers note that the brand comes with a high price. The Murad products on this page help improve skin smoothness, and some formulas may occasionally cause breakouts or purging.

What are Murad's best products?

Lovi rates Murad's best products as the ones targeting oily and dry skin with a Superior fit, such as the Rapid Resurfacing Peel for oily skin and the Cellular Hydration Repair Mask for dry skin. Reviewers often note that these products help improve skin smoothness while delivering hydrating benefits.

Which Murad moisturizer is best for dry skin?

Lovi rates Cellular Hydration Repair Serum as the best for dry skin among the Murad moisturizers on this page. Multi-Vitamin Infusion Oil and Intense Recovery Cream also rate High for dry skin.

Does Murad cause breakouts?

Reviewers sometimes mention that Murad causes breakouts or purging. Lovi rates the Murad products on this page High for acne-prone skin.

Is Murad fragrance-free?

No, the Murad products on this page are not all fragrance-free, as 12 out of 21 products list fragrance ingredients. Reviewers sometimes note an unpleasant or strong scent from the range.

What are the key ingredients in Murad products?

The key ingredients in the Murad products on this page are vitamin C, hyaluronic acid, glycerin, glycolic acid, and salicylic acid. These components help support skin hydration, texture, and brightness.

How do I build a Murad skincare routine?

To build a Murad routine for dry skin, apply a hydrating cleanser, toner, moisturizer, and SPF in the morning. In the evening, use a pre-cleanser, cleanser, eye treatment, and moisturizer, while adding a nourishing mask once a week.

Where can I buy Murad, and how much does it cost?

Murad is available on this page for shoppers in Singapore, with prices ranging from S$76.67 to S$142.14, and most products falling between S$108.39 and S$142.14.

What are good alternatives to Murad?

Lovi rates CeraVe as a strong alternative to Murad, with a High fit for dry skin, oily skin, and combination skin, and a Superior fit for sensitive skin and acne-prone skin. Other similar brands with pages on Lovi include Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.

Murad vs CeraVe: which is better?

Lovi rates Murad-focused routines Superior and CeraVe-focused routines High for dry skin, oily skin, and combination skin, while both brands rate Superior for sensitive skin and acne-prone skin. Reviewers note that Murad offers luxurious moisturizers and serums that help smooth skin texture, though its products generally come at a higher price.

Who owns Murad, and where is it from?

Murad is an American brand founded in 1989, owned by Unilever since 2015.

pitchbook.comgcimagazine.comcosmeticsbusiness.com

Is Murad cruelty-free?

Yes: PETA lists Murad as cruelty-free.

PETA

Is Murad good for dry skin?

Yes, Murad is good for dry skin, as Lovi rates the Murad-focused routine Superior for dry skin. Reviewers frequently mention that the brand provides hydrating and luxurious moisturizers, and 9 of the 21 Murad products on this page list no fragrance. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which Murad cleanser is best for oily skin?

For oily skin, the Murad products on this page include Clarifying Cleanser and Essential-C Cleanser. Lovi rates both options as Average for oily skin.

Is Murad good for sensitive skin?

Lovi rates Murad Superior for sensitive skin, supported by gentle serums that reviewers often mention as non-irritating. The Murad products on this page include hydrating formulas that help keep sensitive skin comfortable, though some options may cause reactions.

Is Murad good for acne-prone skin?

Lovi rates Murad Superior for acne-prone skin. Reviewers often mention that its serums are gentle and non-irritating.

Is Murad good for skin with dark spots?

Lovi rates Murad High for skin with dark spots, and several of the Murad products on this page help fade discoloration and brighten the complexion. Topical treatments with vitamin C and vitamin E may also support these brightening effects.

Journal of Cosmetic Dermatology, 2020

Is Murad good for mature skin?

Lovi rates the Murad products on this page High for mature skin. Reviewers often mention that these products help improve skin smoothness and texture, while certain treatments with retinol help boost collagen in aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Murad's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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