SKIN1004 vs The Ordinary
SKIN1004 and The Ordinary are popular skincare brands that offer gentle serums, toners, moisturizers, cleansers, and sunscreens built around key ingredients like centella asiatica, hyaluronic acid, and niacinamide. SKIN1004 suits sensitive and acne-prone skin best with soothing formulations, while the Canadian brand fits dry and dry sensitive skin best through hydrating glycerin and squalane. Both brands differ in their targeted approach, offering specialized solutions for dark spots, aging, and blemishes.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
This page compares some of the most popular SKIN1004 and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs The Ordinary products
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
£14.99
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Madagascar Centella Light Cleansing Oil
£13.15
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Madagascar Centella Toning Toner
£14.07
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Madagascar Centella Poremizing Light Gel Cream
£17.00
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Madagascar Centella Quick Calming Pad
£16.00
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Madagascar Centella Watergel Sheet Ampoule Mask
£9.49
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Hyalu-Cica Moisture Cream
£13.58
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Zombie Pack
£21.99
People Say
Hydration and soothing Mostly MentionedOften Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Lightweight texture Mostly MentionedSometimes Noted
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
Value and pricing Rarely NotedMostly Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
- “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
Exfoliation and smoothing Sometimes NotedMostly Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin feels super soft — SKIN1004 Zombie Pack”
Acne-safe and acne-clearing Rarely NotedOften Mentioned
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “didn't cause new breakouts — SKIN1004 Hyalu-Cica Moisture Cream”
Subtle glow and brightening Rarely NotedSometimes Noted
- “Dark spots have faded noticeably — The Ordinary Alpha Arbutin 2% + HA”
- “helped lighten post-acne scars — The Ordinary Azelaic Acid Suspension 10%”
- “dark scars are clearer within 2 weeks — The Ordinary Mandelic Acid 10% + HA”
- “skin looks brighter immediately — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
Sticky or tacky finish Sometimes NotedSometimes Noted
- “left my skin medium tacky — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
- “Left a slightly greasy feeling — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “feels tacky in high humidity — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Scent and fragrance issues Sometimes NotedRarely Noted
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “smells like wet dog — SKIN1004 Zombie Pack”
Insufficient moisture Sometimes NotedRarely Noted
- “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
- “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
Minor irritation and stinging Rarely NotedSometimes Noted
- “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
- “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
- “subtle sting — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
- “stings a little but worth it — The Ordinary AHA 30% + BHA 2% Peeling Solution”
SKIN1004 vs The Ordinary routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
£8.88
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
£11.40
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
£6.16
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
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Hydrating Toner
Probio-Cica Essence Toner
Morning
£15.15
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Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
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Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
£9.49
Buy The Ordinary routine · £90.51 · 97% fit
Buy SKIN1004 routine · £52.78 · 86% fitSee multi-brand routine · 99% fit
SKIN1004 vs The Ordinary routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
£8.88
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
£11.40
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
£9.52
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Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
£4.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Salicylic Acid 2% Masque
Once a week
£25.00
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
£10.00
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Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
£15.15
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Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
£22.90
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy The Ordinary routine · £120.07 · 93% fit
Buy SKIN1004 routine · £134.28 · 86% fitSee multi-brand routine · 97% fit
SKIN1004 vs The Ordinary routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
£8.88
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
£11.40
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Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
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Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
£9.52
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Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
£6.16
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
£25.00
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
£10.00
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
£14.07
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
£22.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy The Ordinary routine · £134.25 · 92% fit
Buy SKIN1004 routine · £90.21 · 86% fitSee multi-brand routine · 96% fit
Questions and answers
SKIN1004 or The Ordinary: which is better?
Both brands offer great options, but The Ordinary achieves a Superior routine fit across every skin type compared to SKIN1004's High fit level. The Ordinary excels at exfoliation, acne-clearing, and value, while SKIN1004 does better with lightweight hydration and soothing.
What is the difference between SKIN1004 and The Ordinary?
SKIN1004 focuses on soothing and lightweight hydration using ingredients like centella asiatica, whereas The Ordinary offers affordable, targeted treatments for exfoliation, acne, and brightening.
SKIN1004 or The Ordinary for dry skin?
Both brands are a strong fit for dry skin, with The Ordinary rated as Superior and SKIN1004 rated as High for routine fit. The Ordinary features a high-performing selection of moisturizers like Natural Moisturizing Factors + HA and exfoliating treatments tailored for dry skin, while SKIN1004 focuses on hydrating, soothing options featuring ingredients like hyaluronic acid.
SKIN1004 or The Ordinary: which cleanser is better?
Both SKIN1004 and The Ordinary offer great cleansers with high fit levels across multiple skin types. The products on this page help clean the skin effectively while catering to specific needs like soothing or gentle exfoliation.
Which is more affordable, SKIN1004 or The Ordinary?
The Ordinary does better for value and pricing compared to SKIN1004 based on the review themes on this page.
Which brand performs better for hydration and soothing, SKIN1004 or The Ordinary?
SKIN1004 performs better for hydration and soothing. Reviewers mostly mention its hydrating and soothing masks as well as its lightweight and soothing toners and moisturizers.
Which brand is better for exfoliation and smoothing, SKIN1004 or The Ordinary?
The Ordinary does better for exfoliation and smoothing than SKIN1004. Reviewers often praise its texture-smoothing and acne-clearing serums.
Which brand offers better options for brightening and dark spot fading, SKIN1004 or The Ordinary?
The Ordinary offers better options for dark spot fading and brightening, scoring a superior routine fit for skin with dark spots compared to SKIN1004's high fit. Reviewers frequently note The Ordinary for its dark spot fading serums, and niacinamide helps reduce cutaneous pigmentation.
SKIN1004 or The Ordinary for oily skin?
For oily skin, The Ordinary has a Superior routine fit, whereas SKIN1004 has a High routine fit. Reviewers note that The Ordinary does better for acne-clearing and exfoliation, while SKIN1004 is praised for lightweight texture and hydration.
SKIN1004 or The Ordinary: which moisturizer is better?
Both SKIN1004 and The Ordinary offer top-rated moisturizers, with The Ordinary providing options like Natural Moisturizing Factors + HA that achieve a Superior routine fit for dry skin. SKIN1004 moisturizers on this page frequently feature Centella asiatica and hyaluronic acid to help soothe and hydrate the skin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
SKIN1004 or The Ordinary for sensitive skin?
Both SKIN1004 and The Ordinary show a High routine fit for sensitive skin. SKIN1004 products on this page often provide soothing and lightweight hydration, while The Ordinary offers gentle serums that help smooth texture without fragrance.
SKIN1004 or The Ordinary for acne-prone skin?
Both brands offer products on this page that fit acne-prone skin well, with SKIN1004 achieving a High routine fit and The Ordinary achieving a Superior routine fit. Reviewers note that The Ordinary does better for acne-clearing and exfoliation, while SKIN1004 excels in hydration and soothing.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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