🇬🇧United Kingdom

Beauty of Joseon vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and The INKEY List are distinct skincare lines founded in 2016 and 2018, respectively. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, the British brand offers moisturizers, serums, toners, and eye products built around glycerin, fitting sensitive and combination skin. While both offer gentle daily care, they differ in their specific targeted formulations and regional heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs The INKEY List products

People Say

Beauty of JoseonThe INKEY List
  • Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Great for sensitive skin — The INKEY List PHA Toner”
  • Deep Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Affordable Price and Value Not notedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
  • Calms Redness and Acne Rarely NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

Beauty of Joseon vs The INKEY List routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy The INKEY List routine · £92.69 · 82% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs The INKEY List routines for oily skin

Buy The INKEY List routine · £160.15 · 86% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs The INKEY List routines for combination skin

Buy The INKEY List routine · £130.06 · 88% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or The INKEY List: which is better?

Both brands are great choices, as Beauty of Joseon works especially well for dry and sensitive skin while The INKEY List is known for affordable prices and targeted treatments. Reviewers find that Beauty of Joseon offers gentler, non-irritating formulas, whereas The INKEY List delivers great value and helps calm redness and acne.

What is the difference between Beauty of Joseon and The INKEY List?

Beauty of Joseon and The INKEY List both offer high routine fits across most skin types, but Beauty of Joseon stands out for gentler, non-irritating formulas, while The INKEY List provides better value with more affordable prices and serums. Niacinamide helps reduce pigmentation and control skin aging for both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or The INKEY List for dry skin?

Both Beauty of Joseon and The INKEY List work well for dry skin, offering routines with a high Lovi fit level. Reviewers often mention that products from both brands provide deep hydration and moisture.

Beauty of Joseon or The INKEY List: which cleanser is better?

Both Beauty of Joseon and The INKEY List offer cleansers that fit oily, combination, and acne-prone skin at a High level. Beauty of Joseon tends to be gentler, whereas The INKEY List provides better value and pore control.

Which is more affordable, Beauty of Joseon or The INKEY List?

The INKEY List does better for affordable price and value than Beauty of Joseon. Reviewers mostly mention affordable moisturizers and affordable serums for The INKEY List.

Beauty of Joseon or The INKEY List for oily skin?

Both Beauty of Joseon and The INKEY List fit oily skin equally well, as both offer a High routine fit. Reviewers note that both brands provide effective pore and oil control.

Beauty of Joseon or The INKEY List: which moisturizer is better?

Both Beauty of Joseon and The INKEY List offer moisturizers with a High routine fit for dry skin, oily skin, combination skin, acne-prone skin, skin with dark spots, dry sensitive skin, and oily acne-prone skin. Beauty of Joseon rates High for mature skin while The INKEY List rates High as well, and reviewers often mention both brands for deep hydration and moisturization.

Beauty of Joseon or The INKEY List for sensitive skin?

Both Beauty of Joseon and The INKEY List fit sensitive skin well, but The INKEY List achieves a Superior routine fit level for sensitive skin compared to Beauty of Joseon's High level.

Beauty of Joseon or The INKEY List for acne-prone skin?

Both Beauty of Joseon and The INKEY List fit acne-prone skin well, as their routines achieve a High level of fit for this skin type.

Beauty of Joseon or The INKEY List for mature skin?

The INKEY List fits mature skin better because its routine level is High, whereas Beauty of Joseon reaches only Average.

Beauty of Joseon or The INKEY List for skin with dark spots?

Both Beauty of Joseon and The INKEY List fit skin with dark spots at a High level on this page. Reviewers note that Beauty of Joseon offers gentle formulas, while The INKEY List provides budget-friendly options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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