🇬🇧United Kingdom

BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are established skincare brands that offer a variety of nourishing moisturizers, targeted serums, and daily essentials designed to support overall skin health. The British brand, founded in 2022, utilizes tri-ceramide and squalane to best suit dry and sensitive skin, while the German brand, founded in 1911, relies on glycerin to primarily benefit sensitive skin and skin with dark spots. Through regular use, both brands help improve barrier function and hydration, yet they differ in their specific ingredient profiles and targeted formulations. Skincare enthusiasts can choose between the barrier-repairing focus of the former and the dependable, glycerin-rich hydration of the latter depending on their unique complexion needs.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy NIVEA routine · £65.81 · 82% fitSee multi-brand routine · 99% fit

BYOMA vs NIVEA routines for oily skin

Buy NIVEA routine · £161.96 · 87% fitBuy BYOMA routine · £168.03 · 86% fitSee multi-brand routine · 97% fit

BYOMA vs NIVEA routines for combination skin

Buy NIVEA routine · £150.97 · 87% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is a better choice for dry and sensitive skin types, where Lovi rates its routines as Superior compared to NIVEA's High rating. For most other skin types, both brands achieve equal fit levels on Lovi.

What is the difference between BYOMA and NIVEA?

BYOMA is a United Kingdom-based brand founded in 2022 that focuses on fragrance-free barrier care with ceramides, while NIVEA is a German brand founded in 1911 known for versatile multi-use formulas like Creme. Lovi rates BYOMA as having a Superior routine fit for dry and sensitive skin, whereas NIVEA achieves a High routine fit for those skin types.

BYOMA or NIVEA for dry skin?

For dry skin, BYOMA is the better choice because Lovi rates its routine fit as Superior, whereas NIVEA achieves a High fit level. The products on this page from BYOMA also stand out for featuring fragrance-free, barrier-strengthening moisturizers.

BYOMA or NIVEA: which moisturizer is better?

When comparing moisturizers, BYOMA stands out with a superior routine fit for dry and sensitive skin types, offering fragrance-free formulas focused on barrier-strengthening ceramides. NIVEA provides versatile multi-use options like Creme, but reviews often note greasy residue or stronger fragrance across its range.

Which is more affordable, BYOMA or NIVEA?

Value and Pricing is equal between BYOMA and NIVEA according to the review themes on this page.

Between BYOMA and NIVEA, which brand is better suited for mature skin?

Both BYOMA and NIVEA offer a High Lovi routine fit for mature skin. BYOMA features fragrance-free formulas with a tri-ceramide complex and glycerin, whereas NIVEA provides versatile multi-use moisturizers.

How do BYOMA and NIVEA compare when it comes to fragrance options in their products?

When it comes to fragrance options, BYOMA offers mostly fragrance-free options with 16 of the 17 products on this page listing no fragrance, while NIVEA includes fragrance in the majority of its range with only 3 of the 9 products on this page listing no fragrance.

Which brand offers better results for skin with dark spots, BYOMA or NIVEA?

For skin with dark spots, BYOMA and NIVEA offer a High routine fit on the products on this page. Reviewers note that BYOMA focuses on barrier-strengthening moisturizers while NIVEA features blemish-clearing serums.

BYOMA or NIVEA for oily skin?

For oily skin, both BYOMA and NIVEA provide a high routine fit on Lovi. Reviewers note that BYOMA features lightweight and fast-absorbing moisturizers, whereas NIVEA offers blemish-clearing serums.

BYOMA or NIVEA for sensitive skin?

BYOMA is a better fit for sensitive skin, achieving a Superior routine fit compared to NIVEA's High fit level. The products on this page from BYOMA are mostly fragrance-free and focus on strengthening the skin barrier, whereas NIVEA reviewers sometimes note strong fragrances.

BYOMA or NIVEA for acne-prone skin?

Both BYOMA and NIVEA offer effective options for acne-prone skin, with the products on this page achieving a High Lovi fit level for this skin type. Reviewers frequently note that NIVEA provides blemish-clearing serums, while BYOMA focuses on lightweight, fast-absorbing moisturizers and non-stripping cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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