🇫🇷France

BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are established skin care lines, with the former recognized for its moisturizers, toners, cleansers, and serums featuring a tri-ceramide complex and squalane, while the latter is known for sunscreens, targeted serums, and nourishing moisturizers crafted with glycerin. Both brands offer targeted solutions for oily, acne-prone, dry, and mature skin types. They differ primarily in their formulation focus and heritage, as the British line centers on barrier repair and the German brand emphasizes lightweight hydration and sun protection.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 97% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA and NIVEA both offer great options, but BYOMA is often a better choice for skin barrier support and sensitivity since the products on this page are mostly fragrance-free. NIVEA delivers strong versatility and multi-use moisture, though reviewers note that some of its formulas can leave a greasy residue.

What is the difference between BYOMA and NIVEA?

BYOMA focuses on fragrance-free formulations with a Tri-ceramide complex that generally fits dry, oily, and acne-prone skin well, while NIVEA offers versatile, glycerin-based multi-use moisturizers that often have a strong fragrance and can leave a greasy residue. Reviewers note that BYOMA does better for skin barriers and sensitivity, whereas NIVEA performs better for product versatility.

BYOMA or NIVEA for dry skin?

For dry skin, BYOMA is the better choice because Lovi rates its routine fit as Superior, whereas NIVEA achieves a High fit level.

BYOMA or NIVEA: which moisturizer is better?

When it comes to moisturizers, BYOMA generally offers better options on this page, as Lovi rates its routines as Superior for dry, oily, acne-prone, and mature skin compared to NIVEA's High rating. BYOMA's products on this page are mostly fragrance-free and focus heavily on barrier-strengthening ingredients like ceramides, whereas NIVEA often features stronger fragrances and can occasionally leave a greasy residue.

Which is more affordable, BYOMA or NIVEA?

Both BYOMA and NIVEA offer equal value and pricing across the products on this page.

Which brand performs better for skin barrier and sensitivity?

BYOMA performs better for skin barrier and sensitivity compared to NIVEA. Review themes highlight that BYOMA does better for the skin barrier and sensitivity.

How do the founding years and corporate ownerships of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, while NIVEA was founded much earlier in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004.

Which brand has more products formulated without fragrance?

BYOMA has more products formulated without fragrance, with 16 out of 17 products on this page listing no fragrance compared to NIVEA having only 3 out of 9.

BYOMA or NIVEA for oily skin?

For oily skin, Lovi rates BYOMA as having a Superior routine fit and NIVEA as having a High routine fit. The products on this page for BYOMA mostly feature fragrance-free formulations with key ingredients like ceramide, while NIVEA offers versatile options with a higher frequency of strong fragrance.

BYOMA or NIVEA for sensitive skin?

For sensitive skin, both BYOMA and NIVEA provide a high Lovi fit level. BYOMA stands out because 16 of the 17 products on this page list no fragrance, whereas NIVEA has more scented options.

BYOMA or NIVEA for acne-prone skin?

For acne-prone skin, BYOMA is a better choice because Lovi rates its routine as Superior while NIVEA is rated as High. The products on this page for BYOMA also avoid added fragrance in nearly all items, which helps sensitive skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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