🇮🇪Ireland

BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are distinct skincare brands that offer thoughtfully formulated moisturizers, cleansers, serums, and more, with the British brand anchored by tri-ceramide and squalane while the German brand relies on glycerin. The first suits dry skin and dry sensitive skin best, whereas the second suits mature skin and sensitive skin best through formulas that respect delicate barriers. They primarily differ in their foundational ingredients and founding eras, providing unique approaches to barrier health and hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is better than NIVEA for dry sensitive and mature skin, where Lovi rates BYOMA as Superior compared to NIVEA's High level. For most other skin types, such as oily and combination skin, both brands offer an equal routine fit.

What is the difference between BYOMA and NIVEA?

BYOMA offers better skin barrier and sensitivity care than NIVEA, while NIVEA provides more versatile, multi-use products. For specific skin types, BYOMA achieves a Superior routine fit for dry, mature, sensitive, and dry sensitive skin, whereas NIVEA reaches a High fit level for those same categories.

BYOMA or NIVEA for dry skin?

BYOMA is a better choice for dry skin, earning a Superior routine fit compared to NIVEA which achieves a High fit. Reviewers note that BYOMA offers mostly mentioned moisturizers that strengthen the skin barrier and deliver instant hydration without fragrance.

BYOMA or NIVEA: which moisturizer is better?

BYOMA offers a superior routine fit for dry skin compared to NIVEA, which reaches a high fit level for the same skin type on this page. Reviewers note that the products on this page by BYOMA feature lightweight, fast-absorbing, and fragrance-free moisturizers that help strengthen the skin barrier.

Which is more affordable, BYOMA or NIVEA?

Value and pricing are equal between BYOMA and NIVEA according to the page reviews. Both brands offer products at comparable price points without a distinct advantage in affordability for either.

How do the founding years and corporate ownership of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas NIVEA was founded much earlier in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA.

Which brand has more fragrance-free products, BYOMA or NIVEA?

BYOMA has more fragrance-free products, with sixteen out of seventeen products on this page listing no fragrance. In comparison, only three of nine NIVEA products on this page list no fragrance.

What are the main key ingredients found across BYOMA and NIVEA products?

Across the products on this page, BYOMA features key ingredients like Ceramide, Tri-ceramide complex, Squalane, and Glycerin, while NIVEA primarily includes Glycerin.

BYOMA or NIVEA for oily skin?

Both BYOMA and NIVEA offer a High Lovi routine fit for oily skin, making them equally suitable options. Reviewers note that NIVEA provides versatile multi-use moisturizers, while BYOMA focuses on lightweight and fast-absorbing formulas.

BYOMA or NIVEA for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to High for NIVEA. Reviewers also note that BYOMA does better for skin barrier and sensitivity, and 16 of the 17 products on this page list no fragrance.

BYOMA or NIVEA for acne-prone skin?

Both BYOMA and NIVEA offer a High Lovi routine fit for acne-prone skin, meaning the products on this page are well-suited for managing breakouts. Reviewers frequently note that NIVEA delivers effective blemish-clearing serums, while BYOMA focuses on lightweight, fast-absorbing moisturizers that help strengthen the skin barrier.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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