🇩🇪Germany

BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are distinguished European skincare brands that offer distinct approaches to complexion care through thoughtfully formulated moisturizers, cleansers, and targeted serums. BYOMA, a British line founded in 2022, harnesses tri-ceramide and squalane to best suit dry and sensitive skin, whereas the German brand NIVEA relies on glycerin to suit sensitive and oily skin best. While both lines support barrier hydration, they differ in their primary formulation philosophies and specialized offerings for unique skin concerns.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

See multi-brand routine · 99% fit

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or NIVEA: which is better?

Both brands offer solid options, but BYOMA generally stands out for sensitive and dry skin routines with its fragrance-free formulations and focus on barrier support. Reviewers frequently note that BYOMA delivers lightweight, fast-absorbing moisturizers, whereas NIVEA is often praised for versatile multi-use options and blemish-clearing serums.

What is the difference between BYOMA and NIVEA?

BYOMA outperforms NIVEA for skin barrier and sensitivity care, offering fragrance-free options across almost all the products on this page. Meanwhile, NIVEA provides more versatile multi-use moisturizers, although it features added fragrance in the majority of its products.

BYOMA or NIVEA for dry skin?

For dry skin, BYOMA offers a Superior Lovi routine fit while NIVEA provides a High fit. Reviewers note that BYOMA does better on skin barrier and sensitivity, whereas the products on this page for BYOMA mostly feature fragrance-free, barrier-strengthening moisturizers.

BYOMA or NIVEA: which moisturizer is better?

For moisturizers, BYOMA provides formulas that strengthen the skin barrier and focus heavily on fragrance-free options, while NIVEA offers versatile multi-use products like Creme and Soft. Lovi rates the BYOMA routine fit for dry skin as Superior and NIVEA as High.

Which is more affordable, BYOMA or NIVEA?

Review themes on this page show that BYOMA and NIVEA are equal for value and pricing.

How do the founding years and corporate ownerships of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas NIVEA was founded earlier in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA.

Which brand has a higher percentage of fragrance-free products, BYOMA or NIVEA?

BYOMA has a higher percentage of fragrance-free products, as 16 of the 17 products on this page list no fragrance, whereas NIVEA only has 3 of 9 fragrance-free products.

What are the main key ingredients shared across BYOMA and NIVEA products?

Glycerin is the main key ingredient shared across the products on this page for both BYOMA and NIVEA. BYOMA products also commonly feature ceramides, a tri-ceramide complex, and squalane.

BYOMA or NIVEA for oily skin?

For oily skin, both BYOMA and NIVEA are good options, as Lovi rates their routines as High fit for this skin type. Reviewers often mention that BYOMA offers lightweight and fast-absorbing moisturizers, while NIVEA is known for blemish-clearing serums.

BYOMA or NIVEA for sensitive skin?

For sensitive skin, BYOMA offers a Superior routine fit while NIVEA provides a High routine fit. BYOMA stands out for skin barrier and sensitivity, and almost all the products on this page list no fragrance.

BYOMA or NIVEA for acne-prone skin?

Both BYOMA and NIVEA are suitable options for acne-prone skin, as Lovi rates the routine fit for this skin type as High for both brands. Reviewers note that BYOMA offers blemish-related products while NIVEA provides blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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