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BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are distinguished skincare brands that offer thoughtfully formulated moisturizers, cleansers, serums, and toners. Founded in 2001 and 1911 respectively, the former incorporates tri-ceramide and squalane to suit mature skin and skin with dark spots best, whereas the latter relies on glycerin to suit combination skin and sensitive skin best. While both lines provide targeted solutions for acne-prone skin, dark spots, and aging, they differ fundamentally because the British brand uses barrier-repairing actives and the German brand emphasizes classic, hydrating nourishment.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs NIVEA routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA offers superior fit levels for oily, combination, acne-prone, mature, and dark spot skin types compared to NIVEA, while performing better on skin barrier and sensitivity. The products on this page from BYOMA also largely avoid added fragrance, whereas most NIVEA products contain it.

What is the difference between BYOMA and NIVEA?

BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group, whereas NIVEA was founded in Germany in 1911 and is owned by maxingvest GmbH & Co. KGaA. For the products on this page, Lovi rates BYOMA with a Superior routine fit for oily, combination, acne-prone, mature, dark spot, and oily acne-prone skin types, while NIVEA receives a High routine fit for these same skin types.

BYOMA or NIVEA for oily skin?

For oily skin, BYOMA is a better choice because Lovi rates its routine fit as Superior while NIVEA is High. The products on this page from BYOMA generally help manage oil without heavy residues.

BYOMA or NIVEA: which moisturizer is better?

BYOMA offers better moisturizer options for most skin types, featuring products on this page with High to Superior Lovi fit levels across dry, sensitive, and oily skin. Reviewers note that BYOMA focuses on barrier-strengthening and fragrance-free moisturizers, whereas NIVEA moisturizers are often described as having a greasy residue or strong fragrance.

Which is more affordable, BYOMA or NIVEA?

When it comes to value and pricing, BYOMA and NIVEA are equal.

Which brand has more fragrance-free products, BYOMA or NIVEA?

BYOMA has more fragrance-free products on this page, with 16 out of 17 products listing no fragrance compared to only 3 out of 9 for NIVEA.

How do the founding years and current ownership of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In comparison, NIVEA was founded much earlier in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004.

Which brand performs better for skin barrier and sensitivity according to review themes?

BYOMA performs better for skin barrier and sensitivity according to review themes. Reviewers mostly mention that BYOMA offers moisturizers that strengthen the skin barrier, and the brand is noted for doing better in skin barrier and sensitivity comparisons.

BYOMA or NIVEA for acne-prone skin?

For acne-prone skin, BYOMA is the better choice because Lovi rates its routine as Superior, compared to High for NIVEA. Reviewers mention that the products on this page help strengthen the skin barrier and provide lightweight, fast-absorbing moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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