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BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are established skincare brands that offer thoughtfully formulated moisturizers, serums, cleansers, toners, sunscreens, and more. The British brand is known for tri-ceramide and squalane, while the German brand is celebrated for glycerin. Both suit dry skin and sensitive skin best, delivering lasting comfort and improved barrier function. They differ in their active ingredients and founding eras, as the former was established in 2022 and the latter in 1911.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

Buy BYOMA routine · CA$67.99 · 94% fitBuy NIVEA routine · CA$163.12 · 89% fitSee multi-brand routine · 99% fit

BYOMA vs NIVEA routines for oily skin

Buy NIVEA routine · CA$298.37 · 88% fitBuy BYOMA routine · CA$160.45 · 86% fitSee multi-brand routine · 96% fit

BYOMA vs NIVEA routines for combination skin

Buy NIVEA routine · CA$265.46 · 88% fitBuy BYOMA routine · CA$100.46 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is a better fit for dry skin, sensitive skin, and dry sensitive skin, where Lovi rates its routines as Superior compared to NIVEA's High level. Reviewers on the page mostly mention BYOMA for barrier-strengthening and lightweight moisturizers, while NIVEA is often noted for greasy residue and stronger fragrances across its products.

What is the difference between BYOMA and NIVEA?

BYOMA focuses on fragrance-free formulations centered around ceramides and squalane, whereas NIVEA includes fragrance in most products on this page and relies mainly on glycerin. For sensitive and dry sensitive skin, Lovi rates BYOMA as Superior and NIVEA as High.

BYOMA or NIVEA for dry skin?

BYOMA is a better choice for dry skin, offering a Superior routine fit compared to NIVEA which provides a High routine fit on this page. The products on this page for BYOMA are mostly fragrance-free and feature key barrier-strengthening ingredients like ceramides, while NIVEA reviewers often mention greasy residue and strong fragrance.

BYOMA or NIVEA: which moisturizer is better?

BYOMA is a better choice for moisturizers because the products on this page feature fragrance-free formulas focused on strengthening the skin barrier with ceramides and squalane. For dry skin, Lovi rates the BYOMA routine as Superior, whereas NIVEA achieves a High fit level.

Which is more affordable, BYOMA or NIVEA?

BYOMA and NIVEA are equal when it comes to value and pricing on the products on this page.

Which brand has a stronger focus on fragrance-free products between BYOMA and NIVEA?

BYOMA has a stronger focus on fragrance-free products, with 16 of the 17 products on this page listing no fragrance.

How do the founding years and corporate ownership of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In contrast, NIVEA was founded much earlier in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004.

Which brand performs better for skin barrier and sensitivity according to review themes?

BYOMA performs better for skin barrier and sensitivity according to the review themes.

BYOMA or NIVEA for oily skin?

Both BYOMA and NIVEA are a High fit for oily skin. Reviewers often mention that BYOMA offers lightweight and fast-absorbing moisturizers, while NIVEA provides blemish-clearing serums.

BYOMA or NIVEA for sensitive skin?

BYOMA is a better choice for sensitive skin, offering superior routine fit compared to NIVEA's high fit. The products on this page for BYOMA are mostly fragrance-free, whereas NIVEA includes fragrance in several of its formulas.

BYOMA or NIVEA for acne-prone skin?

Both BYOMA and NIVEA offer a high Lovi routine fit for acne-prone skin, so shoppers can choose either depending on whether they prefer fragrance-free formulas or blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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