🇮🇹Italy

BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are established skincare brands that offer a thoughtful range of everyday essentials. The British brand, founded in 2022, is widely celebrated for its moisturizers, toners, cleansers, and serums featuring a proprietary tri-ceramide complex and squalane, suiting acne-prone and mature skin best. Meanwhile, the German brand, founded in 1911, is dearly loved for its reliable sunscreens, targeted serums, and nourishing moisturizers formulated with skin-softening glycerin, tending to sensitive and mature skin best. While both lines provide gentle care and tangible benefits through harmonious ingredients, the former focuses on advanced barrier repair and collagen support, whereas the latter emphasizes dependable daily protection and balanced hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs NIVEA routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is a better choice for skin barrier and sensitivity, while both brands offer equal benefits in hydration, texture, and blemish control. Lovi rates BYOMA as a superior routine fit for oily, combination, acne-prone, mature, and dark-spot-prone skin.

What is the difference between BYOMA and NIVEA?

BYOMA is a UK-founded brand established in 2022 that focuses heavily on fragrance-free formulas with key ingredients like ceramides and squalane, whereas NIVEA is a long-standing German brand founded in 1911 that frequently includes fragrance in its products. For most skin types, including oily and acne-prone skin, the products on this page generally achieve superior routine fit levels with BYOMA compared to NIVEA.

BYOMA or NIVEA for oily skin?

BYOMA is a better choice for oily skin, as Lovi rates its routine as Superior compared to NIVEA's High fit level. The products on this page for BYOMA also feature lightweight, fast-absorbing moisturizers and non-stripping cleansers that help manage oil without heavy residue.

BYOMA or NIVEA: which moisturizer is better?

When comparing moisturizers, BYOMA generally fits better for sensitive and barrier-focused needs, whereas NIVEA offers versatile multi-use options like Creme. For most skin types, BYOMA products on this page achieve a Superior fit level for moisturization, while NIVEA options range widely from High to Caution.

Which is more affordable, BYOMA or NIVEA?

Both BYOMA and NIVEA offer equal value and pricing according to the page reviews. The products on this page for both brands provide budget-friendly options for shoppers.

How do BYOMA and NIVEA compare regarding skin barrier and sensitivity?

BYOMA does better than NIVEA regarding skin barrier and sensitivity. Reviewers mostly mention that BYOMA features moisturisers that strengthen the skin barrier and are gentle and fragrance-free.

Which brand has more fragrance-free products, BYOMA or NIVEA?

BYOMA has more fragrance-free products, as 16 of its 17 products on this page list no fragrance compared to only 3 of the 9 NIVEA products.

What are the founding years and corporate parent companies of BYOMA and NIVEA?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while NIVEA was founded in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA.

BYOMA or NIVEA for acne-prone skin?

BYOMA is a better choice for acne-prone skin, as Lovi rates its routine fit as Superior compared to High for NIVEA. Reviewers mention that the products on this page for BYOMA help strengthen the skin barrier with ingredients like ceramides and squalane while avoiding fragrance in almost all formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play