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BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are distinguished skincare brands that offer thoughtfully formulated moisturizers, cleansers, serums, and sunscreens designed to support daily routines. BYOMA is a British line best suited for dry and dry sensitive skin, relying on a tri-ceramide complex and squalane to deeply replenish moisture and reinforce barrier integrity. Conversely, the German brand NIVEA is ideal for sensitive skin and skin with dark spots, utilizing hydrating glycerin to soothe and balance the complexion. While both lines prioritize skin health through targeted formulations, they differ significantly in their heritage, foundational ingredients, and specialized solutions.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs NIVEA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is a better choice for skin barrier and sensitivity because the products on this page are mostly fragrance-free and formulated with ceramides.

What is the difference between BYOMA and NIVEA?

BYOMA products on this page are generally fragrance-free and focus heavily on strengthening the skin barrier with ceramides, whereas NIVEA offers a wider range of traditional multi-use moisturizers and blemish-clearing serums that often feature added fragrances. For routine fit, Lovi rates BYOMA as Superior across all skin types, while NIVEA receives a High fit rating.

BYOMA or NIVEA for dry skin?

For dry skin, Lovi finds that BYOMA offers Superior routine fit, while NIVEA provides High fit. BYOMA features fragrance-free formulas focused on barrier repair, whereas the products on this page for NIVEA lean heavily on glycerin and heavier hydration.

BYOMA or NIVEA: which moisturizer is better?

BYOMA is a better choice for moisturizers because the products on this page are mostly fragrance-free and focus heavily on strengthening the skin barrier with ceramides, whereas NIVEA moisturizers often leave a greasy residue and are sometimes noted for causing breakouts. Lovi rates the BYOMA routine fit for dry skin as Superior, while NIVEA is rated High.

Which is more affordable, BYOMA or NIVEA?

Value and pricing are equal between BYOMA and NIVEA according to the products on this page.

Which brand performs better for skin barrier and sensitivity, BYOMA or NIVEA?

BYOMA performs better for skin barrier and sensitivity, as it leads in review themes for skin barrier and sensitivity and keeps almost all products on the products on this page fragrance-free. NIVEA features fragrance in the majority of its products on the products on this page, which may sometimes cause strong fragrance reactions.

How do the founding years and countries of origin compare between BYOMA and NIVEA?

BYOMA was founded in 2022 in the United Kingdom, whereas NIVEA was founded much earlier in 1911 in Germany.

Which brand has more products without fragrance, BYOMA or NIVEA?

BYOMA has more products without fragrance, with 16 of its 17 products on this page listing no fragrance. In contrast, NIVEA has only 3 of its 9 products on this page without fragrance.

BYOMA or NIVEA for oily skin?

For oily skin, Lovi rates BYOMA as Superior and NIVEA as High. The products on this page for BYOMA are mostly fragrance-free and feature key ingredients like ceramide and glycerin, whereas NIVEA includes several fragranced products.

BYOMA or NIVEA for sensitive skin?

For sensitive skin, Lovi rates BYOMA as Superior and NIVEA as High. The products on this page for BYOMA mostly list no fragrance, whereas most NIVEA products on this page list fragrance.

BYOMA or NIVEA for acne-prone skin?

For acne-prone skin, Lovi rates BYOMA as having a Superior routine fit, while NIVEA has a High fit. The products on this page from BYOMA mostly feature fragrance-free, barrier-strengthening moisturizers, whereas NIVEA reviewers often mention blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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