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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer thoughtfully crafted products for diverse daily routines. The Canadian brand centers on serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting dry and oily acne-prone skin best, while the British brand is loved for its nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. Both lines feature standout items for specific concerns, such as the former's Niacinamide and Mandelic Acid formulas and the latter's Hydrating Gentle Cleanser, allowing users to choose based on precise ingredient benefits and skin types.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger variety of products with High or Superior Lovi fit levels across nearly all skin types, whereas facefacts has only a single cleanser on this page. Reviewers frequently praise The Ordinary products for being affordable, gentle, and effective for smoothing texture and clearing acne.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of products featuring active ingredients suited for dry skin, oily acne-prone skin, and mature skin, whereas facefacts provides only a single cleansing product on this page. Both brands feature no fragrance across the products on this page.

The Ordinary or facefacts: which cleanser is better?

When choosing between cleansers, The Ordinary offers options with High Lovi fit levels across diverse skin types like dry, oily, and sensitive skin, whereas facefacts has only one cleanser listed on the page. The Ordinary includes varied cleanser types, such as the Squalane Cleanser and the Glucoside Foaming Cleanser, to suit different skincare needs.

Which is more affordable, The Ordinary or facefacts?

The products on this page from The Ordinary include affordable and great value serums among their commonly mentioned benefits. Facefacts does not have pricing information or reviews on this page to compare.

Which causes fewer breakouts, The Ordinary or facefacts?

The products on this page for The Ordinary have an acne-prone skin Lovi fit ranging from High to Caution across its wide selection, while facefacts features only one cleanser with a High fit for acne-prone skin.

When were The Ordinary and facefacts founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Meanwhile, facefacts was founded in the United Kingdom in 2019 and is owned by Brand Masters B.V. as of 2026.

Do products from The Ordinary or facefacts contain fragrance?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, oily acne-prone skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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