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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are esteemed Asian skincare lines offering thoughtful serums, masks, and moisturizers for dry and sensitive skin. While the Korean brand is loved for harnessing niacinamide, glycerin, and hyaluronic acid to calm and hydrate, the Japanese brand is adored for its signature pitera formulations that promote a balanced complexion. Both lines excel in daily care, yet they differ in their specific botanical and bio-ferment approaches to refining skin texture and tone.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

Buy SK-II routine · S$606.78 · 93% fitBuy Beauty of Joseon routine · S$57.44 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs SK-II routines for oily skin

Buy SK-II routine · S$820.58 · 88% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for combination skin

Buy SK-II routine · S$716.48 · 89% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon and SK-II both offer strong options, but Beauty of Joseon is generally better for gentle, non-irritating formulas while SK-II excels in deep hydration and moisturization. Lovi rates Beauty of Joseon as a High fit for dry skin and SK-II as a Superior fit for dry skin.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon and SK-II are both popular skincare brands, but Beauty of Joseon is known for offering gentler formulas, while SK-II tends to provide better radiance and deep hydration effects. For dry sensitive skin, Lovi rates SK-II as Superior and Beauty of Joseon as High. Niacinamide helps reduce pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or SK-II for dry skin?

For dry skin, both brands work well, but SK-II has a Superior routine fit while Beauty of Joseon has a High routine fit. The products on this page from Beauty of Joseon rely on ingredients like hyaluronic acid to help with deep hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

Both Beauty of Joseon and SK-II offer highly rated moisturizers on this page, with Beauty of Joseon featuring options like the Dynasty Cream and Red Bean Water Gel, and SK-II featuring the Facial Treatment Essence and Skinpower Advanced Cream. Lovi gives both brands a High fit for dry skin, while SK-II achieves a Superior routine fit for dry skin overall.

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, though reviewers on this page note its prices as exorbitant and high.

How do the founding years and home countries of Beauty of Joseon and SK-II compare?

Beauty of Joseon was founded in South Korea in 2016, while SK-II was founded in Japan earlier in 1980.

What are the key active ingredients found across Beauty of Joseon products versus SK-II products?

Beauty of Joseon features key ingredients like niacinamide, glycerin, hyaluronic acid, and ginseng across its products on this page, while SK-II products center on Pitera.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better for providing deep hydration and moisturization according to review themes?

SK-II performs better for providing deep hydration and moisturization according to review themes. The products on this page for SK-II stand out for delivering deep hydration and moisturization compared to Beauty of Joseon.

Beauty of Joseon or SK-II for oily skin?

Both Beauty of Joseon and SK-II are a High fit for oily skin. Reviewers note that Beauty of Joseon offers a lightweight texture, while SK-II provides unique or pleasant textures and deep hydration.

Beauty of Joseon or SK-II for sensitive skin?

Beauty of Joseon and SK-II both feature a High routine fit for sensitive skin. Reviewers note that Beauty of Joseon does better for gentle and non-irritating formulas, while SK-II leans on its key ingredient Pitera.

Beauty of Joseon or SK-II for acne-prone skin?

For acne-prone skin, both brands feature products with a high Lovi fit level. Beauty of Joseon helps provide gentle, non-irritating formulas, while SK-II offers unique textures and radiance effects.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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