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SKIN1004 vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and SK-II are established Asian beauty houses centered on distinct botanical and bio-fermented philosophies. SKIN1004 utilizes centella asiatica, hyaluronic acid, and niacinamide across its toners, moisturizers, sunscreens, and masks to serve dry and oily skin. Meanwhile, SK-II relies on signature pitera formulations within luxurious moisturizers, potent serums, soothing masks, and refreshing toners to nourish dry and dry sensitive skin. While both offer targeted treatments for acne-prone skin, dark spots, and mature skin, the Korean line focuses on soothing and barrier support, whereas the Japanese brand emphasizes refined clarity and texture.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular SKIN1004 and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs SK-II products

People Say

SKIN1004SK-II
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Hydration and moisture Often MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Radiance and glow Not notedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
  • Soothing and calming Mostly MentionedNot noted
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Skin smoothing and texture Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Cleansing performance Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “skin felt super clean — SKIN1004 Zombie Pack”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • High price and value Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and irritation Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

SKIN1004 vs SK-II routines for dry skin

Buy SK-II routine · S$606.78 · 93% fitBuy SKIN1004 routine · S$38.94 · 86% fitSee multi-brand routine · 99% fit

SKIN1004 vs SK-II routines for oily skin

Buy SK-II routine · S$820.58 · 88% fitBuy SKIN1004 routine · S$152.56 · 86% fitSee multi-brand routine · 96% fit

SKIN1004 vs SK-II routines for combination skin

Buy SK-II routine · S$716.48 · 89% fitBuy SKIN1004 routine · S$152.56 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

SKIN1004 or SK-II: which is better?

Both SKIN1004 and SK-II are great options, as SKIN1004 stands out for soothing and cleansing performance while SK-II delivers better results for radiance, glow, and skin smoothing.

What is the difference between SKIN1004 and SK-II?

SKIN1004 focuses on Centella asiatica and soothing benefits, while SK-II centers its formulations around Pitera for skin smoothing and radiance.

SKIN1004 or SK-II for dry skin?

For dry skin, SK-II has a Superior routine fit while SKIN1004 has a High routine fit on Lovi. Both brands feature products that list no fragrance in their ingredients.

SKIN1004 or SK-II: which moisturizer is better?

SKIN1004 and SK-II both offer popular moisturizers, with SKIN1004 featuring soothing ingredients like Centella asiatica and hyaluronic acid while SK-II relies on its signature Pitera. Reviewers find that both brands deliver well on hydration and lightweight texture, but SK-II tends to edge ahead for skin smoothing and radiance.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Which is more affordable, SKIN1004 or SK-II?

SK-II is more affordable according to the review themes on price and value, where SKIN1004 is noted for high price and value concerns.

Between SKIN1004 and SK-II, which brand performs better for soothing and calming the skin?

SKIN1004 performs better for soothing and calming the skin.

Which brand uses Pitera as a key ingredient, and which brand relies on Centella asiatica and Hyaluronic acid?

SK-II uses Pitera as its key ingredient across the products on this page, while SKIN1004 relies on Centella asiatica and Hyaluronic acid.

Which skincare brand was founded earlier: SKIN1004 in South Korea or SK-II in Japan?

SK-II was founded earlier in Japan in 1980, while SKIN1004 was founded later in South Korea in 2012.

SKIN1004 or SK-II for oily skin?

Both SKIN1004 and SK-II offer a High routine fit for oily skin. Reviewers note that both brands provide an equal level of lightweight texture and hydration.

SKIN1004 or SK-II for sensitive skin?

Both SKIN1004 and SK-II achieve a High Lovi fit level for sensitive skin. SKIN1004 products on this page feature soothing Centella asiatica and list no fragrance, while SK-II relies on Pitera.

SKIN1004 or SK-II for acne-prone skin?

Both SKIN1004 and SK-II offer high routine fit for acne-prone skin, but they use different key ingredients across their products to target breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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