COSRX vs Kiehl's
COSRX and Kiehl's are two esteemed skincare brands offering distinct approaches to daily wellness. The first brand is celebrated for its serums, moisturizers, cleansers, and masks featuring hyaluronic acid, glycerin, and niacinamide, which suit oily and acne-prone skin best. Meanwhile, the second brand provides nourishing moisturizers, targeted serums, soothing toners, and gentle eye products utilizing glycerin and squalane to serve dry and mature skin. Ultimately, both labels differ in their foundational ingredients and regional heritage, yet each delivers targeted results for unique skin types.
COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.
koreajoongangdaily.combeautymatter.comprnewswire.com
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular COSRX and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular COSRX vs Kiehl's products
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Advanced Snail 96 Mucin Power Essence
S$19.05
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Low pH Good Morning Gel Cleanser
S$14.38
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The 6 Peptide Skin Booster Serum
S$23.31
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BHA Blackhead Power Liquid
S$17.75
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The Hyaluronic Acid 3 Serum
S$21.00
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Advanced Snail 92 All in One Cream
S$19.75
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AHA/BHA Clarifying Treatment Toner
S$16.86
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The Retinol 0.1 Cream
S$17.13
People Say
Glow and skin texture improvement Mostly MentionedMostly Mentioned
- “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
- “gives me that glass skin look — COSRX Advanced Snail 96 Mucin Power Essence”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Lightweight and fast-absorbing Often MentionedMostly Mentioned
- “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
- “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
Gentle and non-stripping formula Often MentionedOften Mentioned
- “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
- “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
- “no stinging — COSRX Advanced Snail Peptide Eye Cream”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Deep hydration and moisturization Sometimes NotedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
- “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
Effective acne and pore control Often MentionedSometimes Noted
- “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
- “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
- “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
High price and poor value Rarely NotedMostly Mentioned
- “expensive for me — COSRX The Hyaluronic Acid 3 Serum”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Allergic reactions and skin irritation Sometimes NotedSometimes Noted
- “stings really bad if it accidentally gets in the eyes — COSRX Salicylic Acid Daily Gentle Cleanser”
- “burns eyes when sweating — COSRX Ultra-Light Invisible Sunscreen”
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
Dryness or insufficient moisture Often MentionedRarely Noted
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
- “left my face tight — COSRX Low pH Good Morning Gel Cleanser”
No visible or slow results Sometimes NotedSometimes Noted
- “Takes a month to work — COSRX BHA Blackhead Power Liquid”
- “didn't do anything — COSRX AHA/BHA Clarifying Treatment Toner”
- “Did absolutely nothing — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Takes months to see — Kiehl's Clearly Corrective™ Dark Spot Solution”
COSRX vs Kiehl's routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning
S$53.30
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
S$22.43
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SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
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Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
S$18.49
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning
S$41.07
-
Moisturizer
Advanced Snail 96 Mucin Power Essence
Morning · Evening · Once a week
S$19.05
-
SPF
Aloe Soothing Sun Cream
Morning
S$12.91
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Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
S$20.28
-
Serum or Treatment
Galactomyces 95 Tone Balancing Essence
Evening · Once a week
S$19.46
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Nourishing Mask
Advanced Snail Mucin Power Sheet Mask
Once a week
S$30.82
Buy Kiehl's routine · S$209.58 · 92% fit
Buy COSRX routine · S$41.07 · 89% fitSee multi-brand routine · 99% fit
COSRX vs Kiehl's routines for oily skin
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Cleanser
Salicylic Acid Daily Gentle Cleanser
Morning · Evening · Once a week
S$14.17
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
S$41.07
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
S$20.88
-
SPF
Ultra-Light Invisible Sunscreen
Morning
S$12.84
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
S$20.28
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening · Once a week
S$16.86
-
Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
S$19.75
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
S$53.30
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
S$114.04
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy COSRX routine · S$130.21 · 90% fit
Buy Kiehl's routine · S$287.99 · 90% fitSee multi-brand routine · 96% fit
COSRX vs Kiehl's routines for combination skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
S$53.30
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
S$114.04
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
S$18.49
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
S$41.07
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
S$20.88
-
SPF
Aloe Soothing Sun Cream
Morning
S$12.91
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
S$20.28
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening · Once a week
S$16.86
-
Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
S$19.75
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Kiehl's routine · S$287.99 · 90% fit
Buy COSRX routine · S$130.21 · 88% fitSee multi-brand routine · 97% fit
Questions and answers
COSRX or Kiehl's: which is better?
Both brands perform well, but COSRX is better for acne control and gentle formulas, while Kiehl's is better for deep hydration and dry skin. On this page, COSRX fits best for oily and acne-prone skin, whereas Kiehl's fits best for dry, mature, and sensitive skin.
What is the difference between COSRX and Kiehl's?
COSRX and Kiehl's are both popular skincare brands, with COSRX offering products on this page that are a Superior fit for oily, acne-prone, and oily acne-prone skin, while Kiehl's is a Superior fit for dry, mature, and sensitive skin. Reviewers note that COSRX is better for gentle formulas and acne control, whereas Kiehl's is often preferred for deep hydration and moisturization.
COSRX or Kiehl's for dry skin?
For dry skin, Kiehl's offers a Superior routine fit, whereas COSRX achieves a High routine fit on the products on this page. Reviewers note that Kiehl's provides deep hydration.
COSRX or Kiehl's: which cleanser is better?
COSRX is better for a gentle, non-stripping formula and effective acne control, while Kiehl's cleansers on this page offer superior fit levels for specific needs like oily skin.
Which is more affordable, COSRX or Kiehl's?
Reviewers note that Kiehl's has a high price point, while COSRX is penalized for high price and poor value.
COSRX or Kiehl's for dark spots?
Both COSRX and Kiehl's are a High fit for skin with dark spots. Reviewers note that both brands help with brightening and fading dark spots.
Which brand has a higher percentage of fragrance-free products?
COSRX has a higher percentage of fragrance-free products, as 37 of its 38 products on this page list no fragrance compared to 26 of 28 products for Kiehl's.
COSRX or Kiehl's for oily skin?
Both COSRX and Kiehl's are great choices for oily skin, as the products on this page show a superior routine fit for this skin type. Reviewers often mention that both brands provide lightweight, fast-absorbing options.
COSRX or Kiehl's: which moisturizer is better?
Both COSRX and Kiehl's offer effective moisturizers on the products on this page, but they suit different needs. Kiehl's provides a Superior routine fit for dry skin, while COSRX delivers a Superior routine fit for oily and acne-prone skin.
COSRX or Kiehl's for sensitive skin?
Both COSRX and Kiehl's are good options for sensitive skin, as Lovi rates both brands high for this skin type. Reviewers note that COSRX offers a gentle and non-stripping formula, whereas Kiehl's is often noted for deep hydration.
COSRX or Kiehl's: which sunscreen is better?
Both COSRX and Kiehl's offer sunscreens on this page with High fit levels for most skin types, making them similarly effective depending on your specific needs. COSRX sunscreens lean toward sensitive or acne-prone skin with options like the Ultra-Light Invisible Sunscreen, while Kiehl's provides alternatives such as the Better Screen UV Serum.
COSRX or Kiehl's for acne-prone skin?
For acne-prone skin, COSRX is superior, offering better routine fit levels and effective acne control and clearing, whereas Kiehl's is high. Lovi fit for COSRX on acne-prone skin is Superior, while for Kiehl's it is High.
COSRX or Kiehl's for mature skin?
For mature skin, Kiehl's is the better choice because Lovi rates its routine fit as Superior, compared to High for COSRX.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
In vitro and in vivo anti-allergic effects of Arctium lappa L
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Skin moisturization by hydrogenated polyisobutene--quantitative and visual evaluation
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Effects of an ultraviolet B radiation absorber on photocarcinogenesis in hairless albino mice
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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