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The Ordinary vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Asarai are skincare lines designed for distinct complexions and rituals. The Ordinary offers serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, while the brand is known for nutrient-rich clay masks and deeply restorative formulas that transform daily routines into mindful rituals. The first brand fits dry skin and oily acne-prone skin best, whereas Asarai suits balanced, dry, and combination skin best due to its gentle, nourishing botanical bases. Ultimately, they differ through the Canadian brand's targeted ingredient-led focus compared to the latter brand's thoughtful hydration and soothing care for everyday radiance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Asarai products

Questions and answers

The Ordinary or Asarai: which is better?

The Ordinary offers a much wider selection of targeted serums and treatments with High to Superior Lovi fit levels across multiple skin types, while Asarai features only a single face mask with an Average fit. Reviewers frequently praise The Ordinary for being affordable and effective at clearing acne and smoothing texture.

What is the difference between The Ordinary and Asarai?

The Ordinary offers a wide range of affordable skincare products with high fit levels for dry, oily acne-prone, and mature skin, whereas Asarai features only a single face mask on this page with average fit levels across all skin types.

Which is more affordable, The Ordinary or Asarai?

The products on this page from The Ordinary are widely praised by reviewers as affordable and offering great value, whereas the single Asarai product listed on this page does not carry such reviews.

When was The Ordinary founded, and who owns the company now?

The Ordinary was founded in 2016 in Canada, and the company is owned by The Estée Lauder Companies Inc. since 2021.

Do either The Ordinary or Asarai products contain fragrance in their ingredients?

Every product on this page from both The Ordinary and Asarai lists no fragrance in its ingredients.

What are some of the key ingredients used across The Ordinary products?

The Ordinary features key ingredients like hyaluronic acid, glycerin, and squalane across the products on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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