SKIN1004 vs Anua
SKIN1004 and Anua are popular Korean skincare brands offering a range of toners, moisturizers, serums, sunscreens, and cleansers. The former relies on centella asiatica, hyaluronic acid, and niacinamide to suit dry and oily skin best, while the latter utilizes heartleaf, hyaluronic acid, and niacinamide to care for oily acne-prone skin and skin with dark spots. Ultimately, both brands differ in their founding years, parent companies, specific product lineups, and exact ingredient focus.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
This page compares some of the most popular SKIN1004 and Anua products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Anua products
-
Heartleaf Pore Control Cleansing Oil
S$21.83
-
Heartleaf 77% Soothing Toner
S$26.97
-
Niacinamide 10% + TXA 4% Serum
S$19.06
-
PDRN Hyaluronic Acid Capsule 100 Serum
S$30.50
- Heartleaf Quercetin Pore Deep Cleansing Foam
-
Rice 70 Glow Milky Toner
S$22.92
- PEACH 70% NIACINAMIDE SERUM
-
Heartleaf 77% Clear Pad
S$14.13
-
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
S$38.94
-
Madagascar Centella Light Cleansing Oil
S$16.70
-
Madagascar Centella Toning Toner
S$18.07
-
Madagascar Centella Poremizing Light Gel Cream
S$14.47
-
Madagascar Centella Quick Calming Pad
S$17.98
-
Madagascar Centella Watergel Sheet Ampoule Mask
S$2.56
-
Hyalu-Cica Moisture Cream
S$16.09
-
Zombie Pack
S$33.63
People Say
Hydration and soothing Mostly MentionedMostly Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Lightweight texture Mostly MentionedOften Mentioned
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
Gentle and non-irritating Often MentionedOften Mentioned
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Exfoliation and smoothing Sometimes NotedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “helps to get rid of dark spots — Anua Rice Enzyme Brightening Cleansing Powder”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “skin feels super soft — SKIN1004 Zombie Pack”
Cleansing and pore care Sometimes NotedSometimes Noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “dense creamy foam — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
No white cast and makeup compatibility Rarely NotedSometimes Noted
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
Breakouts and acne Rarely NotedOften Mentioned
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
- “Caused tiny bumps — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky or shiny finish Sometimes NotedSometimes Noted
- “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
Irritation and stinging Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
- “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
SKIN1004 vs Anua routines for dry skin
-
Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
-
Hydrating Toner
Probio-Cica Essence Toner
Morning
S$17.98
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
-
Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
S$2.56
-
Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
S$17.98
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
S$22.92
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
S$19.26
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
S$28.55
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
S$3.35
Buy SKIN1004 routine · S$38.94 · 86% fitSee multi-brand routine · 99% fit
SKIN1004 vs Anua routines for oily skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
S$24.48
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
S$17.98
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening · Once a week
S$14.38
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Peach 77 Niacin Essence Toner
Morning · Once a week
S$20.55
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
S$19.26
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening · Once a week
S$26.97
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
S$19.06
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy SKIN1004 routine · S$152.56 · 86% fit
Buy Anua routine · S$89.14 · 84% fitSee multi-brand routine · 96% fit
SKIN1004 vs Anua routines for combination skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
S$24.48
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
S$18.07
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening · Once a week
S$14.38
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
S$22.92
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
S$21.23
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening · Once a week
S$26.97
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
S$19.06
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy SKIN1004 routine · S$152.56 · 86% fit
Buy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
SKIN1004 or Anua: which is better?
Both SKIN1004 and Anua are great options, as the products on this page offer equal fit levels across all skin types. SKIN1004 stands out for lightweight textures, while Anua does better with exfoliation, smoothing, and pore care.
What is the difference between SKIN1004 and Anua?
SKIN1004 and Anua both fit most skin types at a high level, but SKIN1004 leans toward lightweight textures and Anua focuses more on brightening serums and pore care. Reviewers note that Anua is better for exfoliation and smoothing, while SKIN1004 is noted for having fewer breakouts.
SKIN1004 or Anua for dry skin?
Both SKIN1004 and Anua are a High fit for dry skin, offering focused routines that target hydration. Anua is often noted for its brightening serums and soothing moisturizers, while SKIN1004 features lightweight and soothing toners.
SKIN1004 or Anua: which cleanser is better?
Anua does better for cleansing and pore care among the products on this page. Anua features cleansers like the Heartleaf Succinic Moisture Cleansing Foam that target pore issues effectively.
Which is more affordable, SKIN1004 or Anua?
The products on this page do not list pricing information, so a comparison of affordability cannot be made between SKIN1004 and Anua.
SKIN1004 or Anua: which brand is better for exfoliation and smoothing?
Anua does better for exfoliation and smoothing on the products on this page. Its targeted serums and exfoliants help improve skin texture and smooth the skin.
SKIN1004 or Anua: which brand is better for lightweight texture?
SKIN1004 is better for lightweight texture, as review themes on the products on this page show that SKIN1004 outperforms Anua in this category.
SKIN1004 or Anua: which brand is better for cleansing and pore care?
Anua is better for cleansing and pore care, as the products on this page outperform SKIN1004 in cleansing and pore care review themes.
SKIN1004 or Anua for oily skin?
Both SKIN1004 and Anua achieve a High routine fit level for oily skin. Anua does better for exfoliation, smoothing, cleansing, and pore care on the products on this page, while SKIN1004 stands out for its lightweight texture.
SKIN1004 or Anua: which moisturizer is better?
Both SKIN1004 and Anua offer moisturizers with a High routine fit across various skin types, but Anua stands out for brightening and barrier support, whereas SKIN1004 focuses on lightweight, soothing hydration. Ingredients like hyaluronic acid and panthenol help deliver moisture and support skin recovery in both brands.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
SKIN1004 or Anua for sensitive skin?
Both SKIN1004 and Anua achieve a High routine fit for sensitive skin, offering fragrance-free formulas with key ingredients like hyaluronic acid and panthenol that help soothe irritation. Anua products on this page are better for exfoliation, cleansing, and pore care, while SKIN1004 products on this page are better for a lightweight texture.
American Journal of Clinical Dermatology, 2002Journal of Pharmacy & Pharmaceutical Sciences, 2015
SKIN1004 or Anua: which sunscreen is better?
Both SKIN1004 and Anua offer sunscreens on this page with a High fit level for sensitive skin and oily skin. The products on this page for both brands feature no fragrance in their ingredients.
SKIN1004 or Anua for acne-prone skin?
Both SKIN1004 and Anua offer products on this page that are a High fit for acne-prone skin. SKIN1004 stands out for lightweight textures, while Anua excels in exfoliation, pore care, and brightening serums.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


















































