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The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary offer a much wider selection and generally higher Lovi fit levels across skin types than the purest. Additionally, every product from The Ordinary lists no fragrance in its ingredients.

What is the difference between The Ordinary and the purest?

The Ordinary offers a large range of fragrance-free products with High or Superior Lovi fit levels for dry, sensitive, and dark spot-prone skin, whereas the purest features only one fragrance-containing product with a High Lovi fit level for sensitive skin.

The Ordinary or the purest: which moisturizer is better?

The products on this page show that The Ordinary offers much wider options for moisturizers, such as Natural Moisturizing Factors + HA which achieves a Superior fit for dry skin, whereas the purest features only one moisturizer with fragrance and lower skin-type fits.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or the purest?

The products on this page by The Ordinary are often mentioned by reviewers as affordable and great value serums, whereas the purest features only one product on this page with no specific affordability rating.

Which causes fewer breakouts, The Ordinary or the purest?

The products on this page from The Ordinary fit acne-prone skin well with multiple options, whereas the purest offers only a single moisturizer that is rated low for acne-prone skin.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016 in Canada, while the purest was founded in 2020.

How do the fragrance ingredients compare between products from The Ordinary and the purest?

Every product on The Ordinary page lists no fragrance in its ingredients, whereas the purest includes fragrance in its solutions.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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