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The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are accessible skincare collections tailored for distinct complexions. The Ordinary offers Canadian-made serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. Both brands suit sensitive and combination skin best, though the former also extends targeted support for acne, dark spots, and mature concerns through specific acids. Ultimately, the Canadian line relies on clinical ingredient synergies, whereas the latter continues to earn praise through consistent, understated performance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The Ordinary offers a much wider range of fragrance-free products that Lovi rates with high or superior fit levels for sensitive, combination, and dark spot skin types. In comparison, the purest features only a single solution on this page, which contains fragrance and has a lower fit for most skin types.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free products on this page and achieves High or Superior Lovi fit levels across multiple skin types, whereas the purest features only one moisturizer with fragrance that has a lower fit for most skin types.

The Ordinary or the purest: which moisturizer is better?

The products on this page show that The Ordinary offers moisturizers with a Superior Lovi fit for dry skin, such as Natural Moisturizing Factors + HA. In contrast, the purest provides a moisturizer that achieves only an Average fit for dry skin.

Which is more affordable, The Ordinary or the purest?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums, whereas the purest features fewer options on this page and no such affordability feedback.

Which causes fewer breakouts, The Ordinary or the purest?

The products on this page from The Ordinary fit acne-prone skin well with multiple high and superior ratings, whereas the purest offers limited options with a low fit level for acne-prone skin.

How does the founding year and parent company compare between The Ordinary and the purest?

The Ordinary was founded in 2016 and is owned by The Estee Lauder Companies Inc., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers fragrance-free products, The Ordinary or the purest?

The Ordinary offers fragrance-free products, as every product on the page lists no fragrance in its ingredients, whereas the purest includes fragrance in its products.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits sensitive skin, combination skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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