🇨🇦Canada

The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary fit dry, dry sensitive, and combination skin best and are completely fragrance-free, unlike the purest.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free products that Lovi rates with high fit levels for dry and combination skin, while the purest features only one product on this page, which contains fragrance and receives a lower fit for most skin types.

The Ordinary or the purest: which moisturizer is better?

The Ordinary is a better choice for moisturizers on this page, offering superior fit levels for dry skin and dry sensitive skin like Natural Moisturizing Factors + HA alongside a fragrance-free formula. By comparison, the purest features a moisturizer that contains fragrance and fits sensitive skin only at a high level while showing low fit for dry skin.

Which is more affordable, The Ordinary or the purest?

The products on this page from The Ordinary are frequently noted by reviewers as affordable and offering great value. The purest has only one product on this page and lacks such affordable pricing highlights.

Which causes fewer breakouts, The Ordinary or the purest?

The Ordinary is a better fit for acne-prone skin, as the products on this page achieve High or Superior Lovi fit levels for acne-prone and oily skin types, whereas the purest solutions moisturizer has a Low fit for acne-prone skin.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016 in Canada, while the purest was founded in 2020.

How do the fragrance ingredients compare between products from The Ordinary and the purest?

The products on this page from The Ordinary list no fragrance across their entire range, whereas the purest includes fragrance in its products.

Which brand offers a cleanser suitable for dry skin, The Ordinary or the purest?

The Ordinary offers multiple cleansers, such as the Glycolipid Cream Cleanser and Glucoside Foaming Cleanser, that have a High fit for dry skin on the products on this page, whereas the purest does not feature any cleansers in its range.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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