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The Ordinary vs the purest

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary provide a much wider variety of fragrance-free skincare options that Lovi rates as a High or Superior fit for many skin types, whereas the purest offers only a single fragranced moisturizer with mostly Low or Average fit levels.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free products on this page with high Lovi fit levels for several skin types, whereas the purest features only one moisturizer which contains fragrance and has lower fit levels for most skin types.

The Ordinary or the purest: which moisturizer is better?

The Ordinary offers multiple moisturizers with a High or Superior Lovi fit for dry skin, whereas the purest features a moisturizer with an Average fit for dry skin. Hyaluronic acid helps improve skin hydration and anti-aging signs.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or the purest?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and offering great value. The page does not note affordability benefits for the purest.

Which causes fewer breakouts, The Ordinary or the purest?

The products on this page from The Ordinary fit acne-prone skin well with multiple high or superior options, whereas the purest features only one product which has a low fit for acne-prone skin.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016 in Canada, while the purest was founded in 2020.

Which brand offers products with no fragrance listed in their ingredients?

The products on this page from The Ordinary list no fragrance in their ingredients, whereas the purest includes fragrance in its solutions moisturizer.

Which brand has been owned by The Estée Lauder Companies Inc. since 2021?

The Ordinary has been owned by The Estée Lauder Companies Inc. since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.