🇬🇧United Kingdom

The Ordinary vs the purest

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or the purest: which is better?

The Ordinary offers a much wider range of fragrance-free products that Lovi rates with high or superior fit levels for dry, sensitive, and dry sensitive skin types, whereas the purest features only a single solution with added fragrance. Additionally, the products on this page help deliver key ingredients like hyaluronic acid to support skin hydration.

Dermatologic Therapy, 2022

What is the difference between The Ordinary and the purest?

The products on this page by The Ordinary fit dry, dry sensitive, and sensitive skin best, whereas the purest features a single solution that fits sensitive skin with a High rating. Lovi finds that The Ordinary offers a wide range of fragrance-free options, while the purest includes fragrance in its formulation.

The Ordinary or the purest: which moisturizer is better?

The Ordinary products on this page feature a high or superior Lovi fit for dry skin, whereas the purest moisturizer has only an average fit. Hyaluronic acid helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or the purest?

The products on this page from The Ordinary are frequently noted by reviewers as affordable and great value serums. In comparison, the purest features only one moisturizer on this page and lacks equivalent reviews regarding pricing.

How does the founding year and parent company of The Ordinary compare to the purest?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. In comparison, the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a greater variety of products for oily and acne-prone skin based on Lovi fit levels?

The Ordinary offers a greater variety of products for oily and acne-prone skin on this page, with multiple options achieving High or Superior Lovi fit levels, whereas the purest features only a single product that has a Low fit for these skin types.

How do the fragrance options differ between products from The Ordinary and the purest?

Every product on this page from The Ordinary lists no fragrance in its ingredients. In contrast, the purest includes fragrance in its solutions.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.